A data profile of the people who buy, follow and care about Coat (clothing) in Italy — modelled from more than twelve digital signal sources. Coat (clothing) has an estimated audience of 6,246,473 people in Italy.
Coat (clothing) has an estimated audience of 6,246,473 people in Italy. 70.8% are female, 29.2% are male, average age 41.5. Top brand affinities: Formal wear, Outerwear, Deal of the day, Wedding dress, Social shopping.
Top brand affinities include Formal wear, Outerwear, Deal of the day, with strongest over-indexing on Formal wear (8.67× the country average).
Demographically, the Coat (clothing) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Coat (clothing) fan in Italy is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Formal wear.
The key figures that characterise the Coat (clothing) profile in Italy.
70.8% are female, 29.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 41.5 |
| Estimated audience size | 6,246,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Coat (clothing) audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 10.7% |
| United States | 10.3% |
| China | 7.2% |
The strongest cross-interests of the Coat (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 8.67× | ||
| 02 | Outerwear | Fashion & Accessoires | 5.40× | ||
| 03 | Raincoat | Fashion & Accessoires | 5.20× | ||
| 04 | Social shopping | Shopping | 4.56× | ||
| 05 | Pandora | Fashion & Accessoires | 3.76× | ||
| 06 | Deal of the day | Shopping | 2.89× | ||
| 07 | Wedding dress | Fashion & Accessoires | 2.89× | ||
| 08 | Hoodie | Fashion & Accessoires | 2.73× | ||
| 09 | Stradivarius | Shopping | 2.34× | ||
| 10 | Zara | Shopping | 2.27× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.17× | ||
| 12 | New Balance | Fashion & Accessoires | 2.10× | ||
| 13 | Knitting | Home & Garden | 1.97× | ||
| 14 | Volunteering | Politics & Society | 1.77× | ||
| 15 | H&M | Shopping | 1.75× | ||
| 16 | Leather | Fashion & Accessoires | 1.74× | ||
| 17 | TikTok | Internet & Social Media | 1.71× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.58× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.54× | ||
| 20 | Toys | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Price Sensitivity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.85× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coat (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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