Rascasse Audience Intelligence

Design Audience in Australia

A data profile of the people who buy, follow and care about Design in Australia — modelled from more than twelve digital signal sources. Design has an estimated audience of 13,048,039 people in Australia.

#17among Lifestyle cluster in Australia
#22among Topic in Australia
#1in Home & Garden

Design has an estimated audience of 13,048,039 people in Australia. 58.9% are female, 41.1% are male, average age 42.5.

Demographically, the Design audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Design profile in Australia.

Audience size
13M
in Australia
Gender
58.9%♀
41.1% male
Age
42.5
average years
Country rank
#37
Topic in Australia
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Design fans

58.9% are female, 41.1% are male, average age 42.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Design audience in Australia
MetricValue
Female58.9%
Male41.1%
Average age42.5
Estimated audience size13,048,039
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Design audience in Australia
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Design audience comes from Australia.

Worldwide audience distribution share by country for Design
CountryShare
United States22.7%
Japan7.0%
United Kingdom5.3%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.16×
Luxury OrientationPREMIUM1.16×
SustainabilityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
Social Media UsageJOY0.90×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Australia

See Design audiences in other countries

How to read this data

Audience size is the estimated number of people in Australia who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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