A data profile of the people who buy, follow and care about Watercraft in Australia — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 2,094,602 people in Australia.
Watercraft has an estimated audience of 2,094,602 people in Australia. 36.5% are female, 63.5% are male, average age 44.1. Top brand affinities: Motorboat, SailGP, Boat show, Jet ski, Personal water craft.
Top brand affinities include Motorboat, SailGP, Boat show, with strongest over-indexing on Motorboat (7.75× the country average).
Demographically, the Watercraft audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Risk Appetite, Need for Security.
The typical Watercraft fan in Australia is more male, around 44.1 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.
The key figures that characterise the Watercraft profile in Australia.
36.5% are female, 63.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 44.1 |
| Estimated audience size | 2,094,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Watercraft audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Watercraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 8.51× | ||
| 02 | Motorboat | Cars & Mobility | 7.75× | ||
| 03 | SailGP | Sports | 7.59× | ||
| 04 | Personal water craft | Cars & Mobility | 5.80× | ||
| 05 | Jet ski | Sports | 5.33× | ||
| 06 | Kitesurfing | Sports | 5.12× | ||
| 07 | Shimano | Cars & Mobility | 4.82× | ||
| 08 | Angling | Sports | 3.58× | ||
| 09 | Wakeboarding | Sports | 3.38× | ||
| 10 | Kayak | Travel & Leisure | 2.98× | ||
| 11 | Standup paddleboarding | Sports | 2.52× | ||
| 12 | Tram | Cars & Mobility | 2.49× | ||
| 13 | Lawn mower | Home & Garden | 2.34× | ||
| 14 | Helicopter | Cars & Mobility | 2.32× | ||
| 15 | Used Cars | Cars & Mobility | 2.16× | ||
| 16 | Wikipedia | Internet & Social Media | 2.15× | ||
| 17 | Luxury real estate | Business & Career | 2.15× | ||
| 18 | Bars | Travel & Leisure | 1.76× | ||
| 19 | Formula One | Sports | 1.61× | ||
| 20 | Auction | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Need for Security | CONSERVATISM | 1.35× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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