A data profile of the people who buy, follow and care about Watercraft in Brazil — modelled from more than twelve digital signal sources. Watercraft has an estimated audience of 4,413,878 people in Brazil.
Watercraft has an estimated audience of 4,413,878 people in Brazil. 38.4% are female, 61.6% are male, average age 39.7. Top brand affinities: Personal water craft, Jet ski, Motorboat, Boat show, WebMotors.
Top brand affinities include Personal water craft, Jet ski, Motorboat, with strongest over-indexing on Personal water craft (10.33× the country average).
Demographically, the Watercraft audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
The typical Watercraft fan in Brazil is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Personal water craft.
The key figures that characterise the Watercraft profile in Brazil.
38.4% are female, 61.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 39.7 |
| Estimated audience size | 4,413,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Watercraft audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.7% |
| Brazil | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Watercraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal water craft | Cars & Mobility | 10.33× | ||
| 02 | Boat show | Travel & Leisure | 10.22× | ||
| 03 | Pagani Huayra | Cars & Mobility | 9.65× | ||
| 04 | Jet ski | Sports | 7.60× | ||
| 05 | Motorboat | Cars & Mobility | 5.50× | ||
| 06 | Family car | Cars & Mobility | 3.33× | ||
| 07 | Rail transport | Travel & Leisure | 2.70× | ||
| 08 | Mitsubishi | Cars & Mobility | 2.50× | ||
| 09 | Jeep Compass | Cars & Mobility | 2.23× | ||
| 10 | Used car | Cars & Mobility | 2.21× | ||
| 11 | Lodging | Travel & Leisure | 2.01× | ||
| 12 | Sweepstakes | Games | 1.95× | ||
| 13 | Google Maps | Internet & Social Media | 1.72× | ||
| 14 | Public transport | Cars & Mobility | 1.69× | ||
| 15 | WebMotors | Cars & Mobility | 1.67× | ||
| 16 | MSN | News | 1.65× | ||
| 17 | Spanish language | Politics & Society | 1.65× | ||
| 18 | Localiza | Cars & Mobility | 1.63× | ||
| 19 | Bossa nova | Music & Radio | 1.61× | ||
| 20 | Real property | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Luxury Orientation | PREMIUM | 1.60× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Watercraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.