A data profile of the people who buy, follow and care about Gastronomy in Poland — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 2,198,892 people in Poland.
Gastronomy has an estimated audience of 2,198,892 people in Poland. 62.6% are female, 37.4% are male, average age 40.5. Top brand affinities: Lech Poznań, Rossmann, Flower, BP, Viral video.
Top brand affinities include Lech Poznań, Rossmann, Flower, with strongest over-indexing on Lech Poznań (1.55× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Gastronomy fan in Poland is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Gastronomy profile in Poland.
62.6% are female, 37.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.5 |
| Estimated audience size | 2,198,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Gastronomy audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canva | Technology & Electronics | 2.76× | ||
| 02 | Viral video | Internet & Social Media | 2.26× | ||
| 03 | Local food | Food & Beverages | 2.18× | ||
| 04 | TripAdvisor | Travel & Leisure | 1.91× | ||
| 05 | Meat | Food & Beverages | 1.87× | ||
| 06 | Waxing | Beauty & Wellness | 1.86× | ||
| 07 | Rossmann | Shopping | 1.84× | ||
| 08 | Italian cuisine | Food & Beverages | 1.81× | ||
| 09 | Kwestia Smaku | Food & Beverages | 1.78× | ||
| 10 | Flower | Home & Garden | 1.75× | ||
| 11 | Musical theatre | Movies & TV | 1.60× | ||
| 12 | Financial services | Business & Career | 1.56× | ||
| 13 | Science fiction movies | Movies & TV | 1.56× | ||
| 14 | Lech Poznań | Sports | 1.55× | ||
| 15 | Fiction books | Literature | 1.55× | ||
| 16 | Deichmann | Shopping | 1.55× | ||
| 17 | BP | Cars & Mobility | 1.54× | ||
| 18 | PUDELEK | News | 1.51× | ||
| 19 | BNP Paribas | Business & Career | 1.51× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Mindfulness | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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