A data profile of the people who buy, follow and care about Coffeehouses in South Africa — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 2,174,906 people in South Africa.
Coffeehouses has an estimated audience of 2,174,906 people in South Africa. 60.2% are female, 39.8% are male, average age 37.6. Top brand affinities: Longchamp, Baby shower, Hour, Brazilian Portuguese, Rockefeller Center.
Top brand affinities include Longchamp, Baby shower, Hour, with strongest over-indexing on Longchamp (5.45× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Coffeehouses fan in South Africa is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Longchamp.
The key figures that characterise the Coffeehouses profile in South Africa.
60.2% are female, 39.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.6 |
| Estimated audience size | 2,174,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Coffeehouses audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 5.45× | ||
| 02 | World Environment Day | Politics & Society | 4.19× | ||
| 03 | Kim Zolciak | Movies & TV | 3.37× | ||
| 04 | Hajjah | Travel & Leisure | 2.69× | ||
| 05 | Rockefeller Center | Travel & Leisure | 2.52× | ||
| 06 | Baby toys | Kids & Family | 2.20× | ||
| 07 | Peruvian cuisine | Food & Beverages | 1.78× | ||
| 08 | Ganache | Food & Beverages | 1.69× | ||
| 09 | Water slide | Home & Garden | 1.67× | ||
| 10 | Phnom Penh | Travel & Leisure | 1.64× | ||
| 11 | Ranch dressing | Food & Beverages | 1.63× | ||
| 12 | Hour | Kids & Family | 1.56× | ||
| 13 | Brazilian Portuguese | Politics & Society | 1.56× | ||
| 14 | Easter Bunny | Kids & Family | 1.56× | ||
| 15 | Baby shower | Kids & Family | 1.55× | ||
| 16 | Mahatma Gandhi | Politics & Society | 1.54× | ||
| 17 | Buttercream | Food & Beverages | 1.54× | ||
| 18 | Trenza | Beauty & Wellness | 1.53× | ||
| 19 | Fondant icing | Food & Beverages | 1.52× | ||
| 20 | Cornrows | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.01× | |
| Travelling | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Social Media Usage | JOY | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.