A data profile of the people who buy, follow and care about Coffeehouses in France — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 6,541,919 people in France.
The average Coffeehouses fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France.
Top brand affinities include Local food, Coffee, Organic food, with strongest over-indexing on Local food (2.51× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Coffeehouses fan in France is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Coffeehouses profile in France.
57.1% are female, 42.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.3 |
| Estimated audience size | 6,541,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Coffeehouses audience comes from France.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.00× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.51× | ||
| 02 | Lunch | Food & Beverages | 2.44× | ||
| 03 | Dinner | Food & Beverages | 2.12× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.06× | ||
| 05 | Breakfast | Food & Beverages | 1.97× | ||
| 06 | Foodie | Food & Beverages | 1.88× | ||
| 07 | Diners | Food & Beverages | 1.87× | ||
| 08 | Isabel Marant | Fashion & Accessoires | 1.74× | ||
| 09 | Coffee | Food & Beverages | 1.73× | ||
| 10 | Healthy habits | Health | 1.73× | ||
| 11 | Organic food | Food & Beverages | 1.69× | ||
| 12 | Vegetarian cuisine | Food & Beverages | 1.68× | ||
| 13 | Val d'Europe | Shopping | 1.68× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.62× | ||
| 15 | Healthy diet | Health | 1.58× | ||
| 16 | Decoration | Home & Garden | 1.56× | ||
| 17 | Organic product | Food & Beverages | 1.55× | ||
| 18 | Italian cuisine | Food & Beverages | 1.53× | ||
| 19 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 20 | Home Interior Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Design Affinity | PREMIUM | 1.18× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.80× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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