Rascasse Audience Intelligence

Val d'Europe Audience in France

A data profile of the people who buy, follow and care about Val d'Europe in France — modelled from more than twelve digital signal sources. Val d'Europe has an estimated audience of 3,111,399 people in France.

The average Val d'Europe fan in France is 40.9 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est.

Top brand affinities include Love & Sex, Christmas tree, Kitchen garden, with strongest over-indexing on Love & Sex (123.22× the country average).

Demographically, the Val d'Europe audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Val d'Europe fan in France is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Val d'Europe profile in France.

Audience size
3.1M
in France
Gender
59.9%
40.1% male
Age
40.9
average years
Country rank
#1377
POI in France
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Val d'Europe fans

59.9% are female, 40.1% are male, average age 40.9.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Val d'Europe audience in France
MetricValue
Female59.9%
Male40.1%
Average age40.9
Estimated audience size3,111,399
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Val d'Europe audience in France
Age bracketShare%
16-1914%
20-2922%
30-3919%
40-4919%
50+25%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Val d'Europe audience comes from France.

Worldwide audience distribution share by country for Val d'Europe
CountryShare
France90.7%
United Kingdom2.6%
Spain1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Val d'Europe audience in France is strongest.

Fig. 05

Top regions by affinity

Val d'Europe fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~2M6.91×
02Hauts-de-France~300K1.10×
03Grand Est~300K1.04×
04Centre-Val de Loire~90K0.83×
05Bourgogne-Franche-Comté~70K0.62×
06Normandy~80K0.53×
07Corsica~8K0.53×
08Pays de la Loire~60K0.37×
09Brittany~50K0.33×
10Auvergne-Rhône-Alpes~100K0.31×
11Nouvelle-Aquitaine~80K0.31×
12Provence-Alpes-Côte d'Azur~70K0.31×
13Occitanie~70K0.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Val d'Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Val d'Europe audience
#·InterestCategoryAffinity×
01Love & SexKids & Family123.22×
02Christmas treeKids & Family17.84×
03Christmas GiftKids & Family11.95×
04Kitchen gardenHome & Garden9.69×
05Girl powerPolitics & Society8.57×
06DentistryBusiness & Career6.59×
07Sustainable productsPolitics & Society6.39×
08Take-outFood & Beverages4.83×
09Broadcasting of sports eventsMovies & TV4.57×
10Sex and the CityMovies & TV4.01×
11Google DriveTechnology & Electronics3.96×
12Fast casual restaurantsFood & Beverages3.83×
13Fast food restaurantsFood & Beverages3.36×
14Wine tastingFood & Beverages3.30×
15DinnerFood & Beverages2.99×
16BreakfastFood & Beverages2.90×
17KitchenHome & Garden2.34×
18Italian cuisineFood & Beverages2.15×
19Google MapsInternet & Social Media2.04×
20MeatFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Val d'Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Val d'Europe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
MindfulnessBALANCE2.25×
TravellingTHRILL1.80×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Val d'Europe audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.96×
SpiritualityBALANCE0.98×
Social Media UsageJOY0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Val d'Europe have in France?

Val d'Europe has an estimated audience of 3,111,399 people in France, concentrated in Île-de-France and Hauts-de-France.

02

What is the gender split and age of Val d'Europe fans?

59.9% of Val d'Europe fans are female, 40.1% are male, with an average age of 40.9 years.

03

Which brands do Val d'Europe fans like most?

Val d'Europe fans show strongest brand affinity for Love & Sex (123.22×), Christmas tree (17.84×), and Kitchen garden (9.69×) over the country average.

04

Where do Val d'Europe fans live in France?

Val d'Europe fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~300K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Val d'Europe fans also like?

Beyond Val d'Europe itself, the audience over-indexes on Christmas tree (17.84×), Kitchen garden (9.69×), Google Drive (3.96×), and Take-out (4.83×) compared to the France average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Val d'Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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