A data profile of the people who buy, follow and care about But in France — modelled from more than twelve digital signal sources. But has an estimated audience of 23,697,476 people in France.
But has an estimated audience of 23,697,476 people in France. 50.2% are female, 49.8% are male, average age 41.9. Top brand affinities: Concerts, Permanent residency, Tinder, Kitchen garden, Volotea.
Top brand affinities include Concerts, Permanent residency, Tinder, with strongest over-indexing on Concerts (1.91× the country average).
Demographically, the But audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical But fan in France is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Concerts.
The key figures that characterise the But profile in France.
50.2% are female, 49.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 41.9 |
| Estimated audience size | 23,697,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide But audience comes from France.
| Country | Share |
|---|---|
| France | 75.9% |
| United States | 7.5% |
| India | 4.1% |
The strongest cross-interests of the But audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 07 | Dentistry | Business & Career | 3.00× | ||
| 08 | WIND (Italy) | Technology & Electronics | 3.00× | ||
| 09 | Zoom lens | Technology & Electronics | 3.00× | ||
| 10 | Hormone | Health | 3.00× | ||
| 11 | Sustainable products | Politics & Society | 3.00× | ||
| 12 | Public administration | Business & Career | 3.00× | ||
| 13 | Lunch | Food & Beverages | 2.69× | ||
| 14 | Concerts | Music & Radio | 1.91× | ||
| 15 | Musical theatre | Movies & TV | 1.83× | ||
| 16 | Volotea | Travel & Leisure | 1.75× | ||
| 17 | Johnny Hallyday | Music & Radio | 1.69× | ||
| 18 | Kindergarten | Kids & Family | 1.56× | ||
| 19 | Livemusic | Music & Radio | 1.55× | ||
| 20 | Bruce Willis | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.73× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.