But Audience in United States

But logo

But has an estimated audience of 2,268,435 people in United States. 53.6% are female, 46.4% are male, average age 40.5. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Stamp collecting.

Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (25.63× the country average). Demographically, the But audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of But fans

Demographic split for But audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.5
Estimated audience size2,268,435

Audience persona

The typical But fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for But audience
BrandAffinityCategory
Elsword25.63×Games
Israel2.9×Travel & Leisure
Kendra Scott1.68×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Stamp collecting2.15×Home & Garden
Jeep Wagoneer2.4×Cars & Mobility
UK garage1.91×Music & Radio
Hocus Pocus1.63×Movies & TV
Home staging1.78×Home & Garden
Jeep Grand Cherokee (WJ)1.99×Cars & Mobility
Kento Yamazaki3.33×Movies & TV
Corona (band)1.67×Music & Radio
jordy nelson4.24×Sports
Hayward, California2.76×Travel & Leisure
Keeper (password manager)1.61×Technology & Electronics
Personality1.51×Business & Career
Primos Hunting5.23×Sports
Consequence (rapper)1.52×Music & Radio
La Opinión1.54×News
Isometric exercise1.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by But audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.15
IndulgenceJOY1.02
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for But
CountryShare
France76.2%
United States7.5%
India4.0%

See But audiences in other countries

More Concert venue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.