Rascasse Audience Intelligence

But Audience in United States

A data profile of the people who buy, follow and care about But in United States — modelled from more than twelve digital signal sources. But has an estimated audience of 2,334,840 people in United States.

#164among Concert venue in United States#969among POI in United States#1358in Music & Radio

The average But fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.49× the country average).

Demographically, the But audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical But fan in United States is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the But profile in United States.

Audience size
2.3M
in United States
Gender
51.8%♀
48.2% male
Age
39.7
average years
Country rank
#12578
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of But fans

51.8% are female, 48.2% are male, average age 39.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for But audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.7
Estimated audience size2,334,840
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the But audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

7.5%

of the worldwide But audience comes from United States.

Worldwide audience distribution share by country for But
CountryShare
France75.9%
United States7.5%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the But audience in United States is strongest.

Fig. 05

Top regions by affinity

But fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.34×
02Mississippi~20K1.32×
03Alabama~40K1.27×
04Georgia~80K1.22×
05Arkansas~20K1.22×
06Texas~200K1.19×
07Oklahoma~30K1.19×
08New Mexico~10K1.19×
09Kentucky~30K1.18×
10North Carolina~80K1.17×
11South Carolina~40K1.15×
12Alaska~5K1.12×
13Indiana~40K1.09×
14Florida~200K1.06×
15West Virginia~10K1.06×
16Hawaii~10K1.05×
17California~300K1.03×
18Tennessee~50K1.03×
19Pennsylvania~80K1.02×
20Missouri~40K1.02×
21Washington~40K1.00×
22New York~100K0.99×
23Ohio~70K0.99×
24Michigan~60K0.99×
25Arizona~40K0.98×
26Maryland~40K0.98×
27Nevada~20K0.98×
28Virginia~50K0.97×
29Delaware~6K0.96×
30New Jersey~50K0.95×
31Kansas~20K0.95×
32Vermont~4K0.95×
33Illinois~70K0.94×
34Oregon~20K0.93×
35Utah~20K0.93×
36South Dakota~5K0.93×
37Iowa~20K0.92×
38Nebraska~10K0.89×
39Idaho~10K0.89×
40Massachusetts~40K0.88×
41Connecticut~20K0.88×
42Montana~5K0.88×
43Colorado~30K0.87×
44North Dakota~4K0.87×
45Minnesota~30K0.85×
46Maine~7K0.85×
47Rhode Island~6K0.84×
48Wisconsin~30K0.83×
49New Hampshire~7K0.80×
50Washington, District of Columbia~5K0.76×
Fig. 06

Affinity by region

Affinity by region — But, United States
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the But audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for But audience
#·InterestCategoryAffinity×
01MadridTravel & Leisure2.81×
02ConcertsMusic & Radio2.49×
03DepopFashion & Accessoires2.13×
04LivemusicMusic & Radio1.86×
05Compact carCars & Mobility1.76×
06Labor DayPolitics & Society1.71×
07Movie theaterMovies & TV1.65×
08Megan FoxMovies & TV1.64×
09Web serverTechnology & Electronics1.62×
10Us WeeklyInternet & Social Media1.61×
11VoucherShopping1.60×
12Music festivalsMusic & Radio1.57×
13BarsTravel & Leisure1.55×
14NightlifeArts & Culture1.55×
15FoodieFood & Beverages1.54×
16BrewingFood & Beverages1.54×
17Political scienceBusiness & Career1.52×
18FlatbreadFood & Beverages1.52×
19Credit unionBusiness & Career1.51×
20Social media marketingBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the But audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by But audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Community OrientationOPEN1.23×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by But audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
CreativityOPEN0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does But have in United States?

But has an estimated audience of 2,334,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of But fans?

51.8% of But fans are female, 48.2% are male, with an average age of 39.7 years.

03

Which brands do But fans like most?

But fans show strongest brand affinity for Concerts (2.49×), Bars (1.55×), and Livemusic (1.86×) over the country average.

04

Where do But fans live in United States?

But fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do But fans also like?

Beyond But itself, the audience over-indexes on Bars (1.55×), Livemusic (1.86×), Foodie (1.54×), and Music festivals (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See But audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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