But Audience in United States
But has an estimated audience of 2,268,435 people in United States. 53.6% are female, 46.4% are male, average age 40.5. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Staples (Canada).
Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.63× the country average). Demographically, the But audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of But fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.5 |
| Estimated audience size | 2,268,435 |
Audience persona
The typical But fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.63× | Cars & Mobility |
| Honda HR-V | 16.85× | Cars & Mobility |
| MSN | 2.4× | News |
| Pre-school playgroup | 18.48× | Kids & Family |
| Staples (Canada) | 2.77× | Business & Career |
| Los Angeles Dodgers | 3.63× | Sports |
| Houston Astros | 4.29× | Sports |
| Hobby Lobby | 1.88× | Home & Garden |
| Concerts | 1.68× | Music & Radio |
| Livemusic | 2.51× | Music & Radio |
| Taco Bell | 1.86× | Food & Beverages |
| Aubrey Plaza | 5.47× | Movies & TV |
| Google Maps | 1.76× | Internet & Social Media |
| Aldi | 1.77× | Shopping |
| Jack Black | 5.32× | Movies & TV |
| Jeep Grand Cherokee | 4.81× | Cars & Mobility |
| Best Buy | 1.74× | Shopping |
| Great Clips | 2.6× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Non-fiction books | 3.02× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 76.2% |
| United States | 7.5% |
| India | 4.0% |
See But audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
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- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.