But Audience in Germany

But has an estimated audience of 259,349 people in Germany. 50.1% are female, 49.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Vacations, Family, Lieferando.de, Stuttgart, Self care.
The average But fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Vacations, Family, Lieferando.de, with strongest over-indexing on Vacations (2.52× the country average). Demographically, the But audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of But fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.5 |
| Estimated audience size | 259,349 |
Audience persona
The typical But fan in Germany is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,230 | 0.99× |
| Baden-Württemberg | 30,364 | 0.86× |
| Bayern | 28,782 | 0.69× |
| Niedersachsen | 22,652 | 0.9× |
| Hessen | 20,813 | 1.05× |
| Berlin | 11,734 | 1.01× |
| Rheinland-Pfalz | 10,793 | 0.83× |
| Sachsen | 8,512 | 0.67× |
| Saarland | 7,640 | 2.4× |
| Schleswig-Holstein | 6,830 | 0.73× |
| Brandenburg | 6,606 | 0.82× |
| Hamburg | 5,266 | 0.9× |
| Sachsen-Anhalt | 4,849 | 0.72× |
| Thüringen | 4,678 | 0.71× |
| Bremen | 4,303 | 1.94× |
| Mecklenburg-Vorpommern | 3,837 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.52× | Travel & Leisure |
| Family | 1.62× | Kids & Family |
| Lieferando.de | 1.91× | Food & Beverages |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.6× | Health |
| Spiegel Online | 1.6× | News |
| Hairstyle | 2.21× | Beauty & Wellness |
| Concerts | 2× | Music & Radio |
| German language | 1.97× | Politics & Society |
| North Rhine-Westphalia | 1.83× | Travel & Leisure |
| Hygiene | 2.21× | Beauty & Wellness |
| Walking | 2.92× | Sports |
| Radio broadcasting | 2.51× | Music & Radio |
| Vacation rental | 2.55× | Travel & Leisure |
| Vanessa Mai | 3.21× | Music & Radio |
| Storm of Love | 2.26× | Movies & TV |
| Musical instrument | 1.87× | Music & Radio |
| Logistics | 2.17× | Business & Career |
| Self-confidence | 2.72× | Health |
| Livemusic | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 76.2% |
| United States | 7.5% |
| India | 4.0% |
See But audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does But have in Germany?
But has an estimated audience of 259,349 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of But fans?
50.1% of But fans are female, 49.9% are male, with an average age of 37.5 years.
Which brands do But fans like most?
But fans show strongest brand affinity for Vacations (2.52×), Family (1.62×), and Lieferando.de (1.91×) over the country average.
Where do But fans live in Germany?
But fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,230), Baden-Württemberg (reach 30,364), and Bayern (reach 28,782). These three regions account for the largest share of the active audience.
What other brands do But fans also like?
Beyond But itself, the audience over-indexes on Family (1.62×), Lieferando.de (1.91×), Stuttgart (2.51×), and Self care (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.