But Audience in Germany
A data profile of the people who buy, follow and care about But in Germany — modelled from more than twelve digital signal sources. But has an estimated audience of 281,600 people in Germany.
The average But fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.69× the country average).
Demographically, the But audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical But fan in Germany is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the But profile in Germany.
Search interest · 12-month trend
Demographics of But fans
47.4% are female, 52.6% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 38.3 |
| Estimated audience size | 281,600 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide But audience comes from Germany.
| Country | Share |
|---|---|
| France | 75.9% |
| United States | 7.5% |
| India | 4.1% |
Geography
Where the But audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 2.32× | |
| 02 | Bremen | ~4K | 1.88× | |
| 03 | Hessen | ~20K | 1.08× | |
| 04 | Berlin | ~10K | 0.97× | |
| 05 | Nordrhein-Westfalen | ~60K | 0.96× | |
| 06 | Niedersachsen | ~20K | 0.89× | |
| 07 | Hamburg | ~5K | 0.87× | |
| 08 | Baden-Württemberg | ~30K | 0.84× | |
| 09 | Rheinland-Pfalz | ~10K | 0.83× | |
| 10 | Brandenburg | ~7K | 0.82× | |
| 11 | Mecklenburg-Vorpommern | ~4K | 0.82× | |
| 12 | Sachsen-Anhalt | ~5K | 0.78× | |
| 13 | Thüringen | ~5K | 0.77× | |
| 14 | Schleswig-Holstein | ~7K | 0.76× | |
| 15 | Sachsen | ~9K | 0.70× | |
| 16 | Bayern | ~30K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the But audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid | Travel & Leisure | 4.03× | ||
| 02 | Eurodance | Music & Radio | 3.21× | ||
| 03 | Concerts | Music & Radio | 3.04× | ||
| 04 | Vacations | Travel & Leisure | 2.71× | ||
| 05 | Nature | Home & Garden | 2.69× | ||
| 06 | Lodging | Travel & Leisure | 2.02× | ||
| 07 | Self-confidence | Health | 2.02× | ||
| 08 | Family | Kids & Family | 2.01× | ||
| 09 | MSN | News | 1.99× | ||
| 10 | Music festivals | Music & Radio | 1.90× | ||
| 11 | Underground hip hop | Music & Radio | 1.90× | ||
| 12 | Swimsuit | Fashion & Accessoires | 1.82× | ||
| 13 | German language | Politics & Society | 1.79× | ||
| 14 | Technology & Electronics | 1.79× | |||
| 15 | Crochet | Home & Garden | 1.67× | ||
| 16 | Drawing | Home & Garden | 1.66× | ||
| 17 | Livemusic | Music & Radio | 1.58× | ||
| 18 | Germany | Travel & Leisure | 1.55× | ||
| 19 | Self care | Health | 1.55× | ||
| 20 | Stuttgart | Travel & Leisure | 1.54× |
Personality of the But audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.94× |
Frequently asked questions
How many fans does But have in Germany?
But has an estimated audience of 281,600 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of But fans?
47.4% of But fans are female, 52.6% are male, with an average age of 38.3 years.
Which brands do But fans like most?
But fans show strongest brand affinity for Nature (2.69×), Concerts (3.04×), and Family (2.01×) over the country average.
Where do But fans live in Germany?
But fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do But fans also like?
Beyond But itself, the audience over-indexes on Concerts (3.04×), Family (2.01×), Germany (1.55×), and Vacations (2.71×) compared to the Germany average.
Explore more audiences
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See But audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for But. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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