A data profile of the people who buy, follow and care about Coffeehouses in Brazil — modelled from more than twelve digital signal sources. Coffeehouses has an estimated audience of 11,614,564 people in Brazil.
The average Coffeehouses fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Recipes, Kitchen, Gastronomy, with strongest over-indexing on Recipes (1.74× the country average).
Demographically, the Coffeehouses audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Coffeehouses fan in Brazil is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Recipes.
The key figures that characterise the Coffeehouses profile in Brazil.
67.5% are female, 32.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 40.3 |
| Estimated audience size | 11,614,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Coffeehouses audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
Where the Coffeehouses audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~600K | 1.04× | |
| 02 | Tocantins | ~80K | 1.03× | |
| 03 | Goiás | ~500K | 1.02× | |
| 04 | Paraíba | ~200K | 1.02× | |
| 05 | Roraima | ~30K | 1.02× | |
| 06 | Rio Grande do Sul | ~700K | 1.01× | |
| 07 | Pernambuco | ~500K | 1.01× | |
| 08 | Maranhão | ~300K | 1.01× | |
| 09 | Alagoas | ~200K | 1.01× | |
| 10 | Piauí | ~200K | 1.01× | |
| 11 | Paraná | ~700K | 1.00× | |
| 12 | Pará | ~400K | 1.00× | |
| 13 | Amazonas | ~200K | 1.00× | |
| 14 | Rio Grande do Norte | ~200K | 1.00× | |
| 15 | Mato Grosso do Sul | ~200K | 1.00× | |
| 16 | Rondônia | ~100K | 1.00× | |
| 17 | Bahia | ~800K | 0.99× | |
| 18 | Ceará | ~500K | 0.99× | |
| 19 | Espírito Santo | ~200K | 0.99× | |
| 20 | Mato Grosso | ~200K | 0.99× | |
| 21 | Federal District | ~200K | 0.99× | |
| 22 | Minas Gerais | ~1M | 0.98× | |
| 23 | Rio de Janeiro | ~1M | 0.97× | |
| 24 | São Paulo | ~3M | 0.92× | |
| 25 | Amapá | 0.00× | ||
| 26 | Acre | 0.00× | ||
| 27 | Sergipe | 0.00× |
The strongest cross-interests of the Coffeehouses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 2.05× | ||
| 02 | Organic food | Food & Beverages | 1.92× | ||
| 03 | Cake | Food & Beverages | 1.76× | ||
| 04 | Recipes | Food & Beverages | 1.74× | ||
| 05 | Confectionery | Food & Beverages | 1.73× | ||
| 06 | O Boticário | Shopping | 1.70× | ||
| 07 | Arezzo | Travel & Leisure | 1.69× | ||
| 08 | Gastronomy | Food & Beverages | 1.67× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 10 | Kitchen | Home & Garden | 1.59× | ||
| 11 | Personal care | Health | 1.57× | ||
| 12 | Chocolate | Food & Beverages | 1.57× | ||
| 13 | Candy | Food & Beverages | 1.57× | ||
| 14 | Infant | Kids & Family | 1.56× | ||
| 15 | Home Appliances | Home & Garden | 1.55× | ||
| 16 | Motherhood | Kids & Family | 1.53× | ||
| 17 | Barbecue | Food & Beverages | 1.53× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Furniture | Home & Garden | 1.52× | ||
| 20 | Casas Bahia | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| DIY Mentality | THRILL | 1.37× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Coffeehouses has an estimated audience of 11,614,564 people in Brazil, concentrated in São Paulo and Minas Gerais.
67.5% of Coffeehouses fans are female, 32.5% are male, with an average age of 40.3 years.
Coffeehouses fans show strongest brand affinity for Recipes (1.74×), Kitchen (1.59×), and Gastronomy (1.67×) over the country average.
Coffeehouses fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Coffeehouses itself, the audience over-indexes on Kitchen (1.59×), Gastronomy (1.67×), Personal care (1.57×), and Confectionery (1.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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