Coffeehouses Audience in Brazil
Coffeehouses has an estimated audience of 11,614,564 people in Brazil. 67.5% are female, 32.5% are male, average age 40.3. Top regions: São Paulo, Minas Gerais, Santa Catarina. Top brand affinities: Recipes, Kitchen, Gastronomy, Personal care, Confectionery.
The average Coffeehouses fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Santa Catarina. Top brand affinities include Recipes, Kitchen, Gastronomy, with strongest over-indexing on Recipes (1.74× the country average). Demographically, the Coffeehouses audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Coffeehouses fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 40.3 |
| Estimated audience size | 11,614,564 |
Audience persona
The typical Coffeehouses fan in Brazil is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Recipes.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 989,603 | 0.33× |
| Minas Gerais | 935,358 | 0.78× |
| Santa Catarina | 762,364 | 1.43× |
| Rio Grande do Sul | 747,346 | 1.09× |
| Paraná | 698,882 | 0.98× |
| Pernambuco | 636,397 | 1.2× |
| Goiás | 595,571 | 1.34× |
| Rio de Janeiro | 592,462 | 0.54× |
| Bahia | 568,600 | 0.74× |
| Paraíba | 372,555 | 1.59× |
| Maranhão | 365,350 | 1.26× |
| Pará | 350,168 | 0.92× |
| Ceará | 314,750 | 0.62× |
| Alagoas | 248,837 | 1.47× |
| Piauí | 245,648 | 1.52× |
| Rio Grande do Norte | 227,574 | 1.18× |
| Tocantins | 202,551 | 2.64× |
| Federal District | 127,714 | 0.66× |
| Roraima | 115,366 | 3.52× |
| Rondônia | 115,347 | 1.19× |
| Mato Grosso do Sul | 108,601 | 0.64× |
| Amazonas | 108,373 | 0.54× |
| Mato Grosso | 98,926 | 0.45× |
| Espírito Santo | 87,642 | 0.36× |
| Acre | None× | |
| Amapá | None× | |
| Sergipe | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recipes | 1.74× | Food & Beverages |
| Kitchen | 1.59× | Home & Garden |
| Gastronomy | 1.67× | Food & Beverages |
| Personal care | 1.57× | Health |
| Confectionery | 1.73× | Food & Beverages |
| Motherhood | 1.53× | Kids & Family |
| Beauty salons | 1.62× | Beauty & Wellness |
| Cake | 1.76× | Food & Beverages |
| Women's clothing | 1.52× | Fashion & Accessoires |
| O Boticário | 1.7× | Shopping |
| Furniture | 1.52× | Home & Garden |
| Infant | 1.56× | Kids & Family |
| Organic food | 1.92× | Food & Beverages |
| Chocolate | 1.57× | Food & Beverages |
| Candy | 1.57× | Food & Beverages |
| Arezzo | 1.69× | Travel & Leisure |
| Barbecue | 1.53× | Food & Beverages |
| Casas Bahia | 1.52× | Shopping |
| Home Appliances | 1.55× | Home & Garden |
| Chocolate cake | 2.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.76 |
| Healthy Lifestyle | BALANCE | 1.65 |
| Creativity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| Family Orientation | CONSERVATISM | 1.47 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
See Coffeehouses audiences in other countries
More Food & Beverages audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
Frequently asked questions
How many fans does Coffeehouses have in Brazil?
Coffeehouses has an estimated audience of 11,614,564 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Coffeehouses fans?
67.5% of Coffeehouses fans are female, 32.5% are male, with an average age of 40.3 years.
Which brands do Coffeehouses fans like most?
Coffeehouses fans show strongest brand affinity for Recipes (1.74×), Kitchen (1.59×), and Gastronomy (1.67×) over the country average.
Where do Coffeehouses fans live in Brazil?
Coffeehouses fans in Brazil are most concentrated in São Paulo (reach 989,603), Minas Gerais (reach 935,358), and Santa Catarina (reach 762,364). These three regions account for the largest share of the active audience.
What other brands do Coffeehouses fans also like?
Beyond Coffeehouses itself, the audience over-indexes on Kitchen (1.59×), Gastronomy (1.67×), Personal care (1.57×), and Confectionery (1.73×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Coffeehouses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.