A data profile of the people who buy, follow and care about Home shopping in United Arab Emirates — modelled from more than twelve digital signal sources. Home shopping has an estimated audience of 1,307,734 people in United Arab Emirates.
The average Home shopping fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
The key figures that characterise the Home shopping profile in United Arab Emirates.
42.2% are female, 57.8% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 35.9 |
| Estimated audience size | 1,307,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Home shopping audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| China | 11.2% |
| Japan | 9.8% |
| United States | 8.3% |
Where the Home shopping audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.18× | |
| 02 | Ras Al Khaimah | ~70K | 1.06× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.92× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.88× | |
| 06 | Dubai | ~700K | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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