A data profile of the people who buy, follow and care about Home shopping in India — modelled from more than twelve digital signal sources. Home shopping has an estimated audience of 4,106,787 people in India.
The average Home shopping fan in India is 30.6 years old, balanced, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Uttar Pradesh, Maharashtra.
The key figures that characterise the Home shopping profile in India.
46.4% are female, 53.6% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 30.6 |
| Estimated audience size | 4,106,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Home shopping audience comes from India.
| Country | Share |
|---|---|
| China | 11.2% |
| Japan | 9.8% |
| United States | 8.3% |
Where the Home shopping audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~500K | 5.11× | |
| 02 | Sikkim | ~2K | 1.34× | |
| 03 | Arunachal Pradesh | ~3K | 1.16× | |
| 04 | Nagaland | ~3K | 1.13× | |
| 05 | Mizoram | ~3K | 1.13× | |
| 06 | Meghalaya | ~5K | 1.06× | |
| 07 | Kerala | ~60K | 1.05× | |
| 08 | Manipur | ~5K | 1.05× | |
| 09 | Goa | ~4K | 0.99× | |
| 10 | Tripura | ~5K | 0.98× | |
| 11 | Himachal Pradesh | ~20K | 0.94× | |
| 12 | Uttarakhand | ~20K | 0.93× | |
| 13 | Chhattisgarh | ~20K | 0.92× | |
| 14 | Jammu and Kashmir | ~20K | 0.92× | |
| 15 | Jharkhand | ~30K | 0.90× | |
| 16 | Odisha | ~40K | 0.88× | |
| 17 | Assam | ~40K | 0.86× | |
| 18 | Punjab (region) | ~50K | 0.84× | |
| 19 | Andhra Pradesh | ~40K | 0.82× | |
| 20 | Haryana | ~40K | 0.80× | |
| 21 | Rajasthan | ~70K | 0.79× | |
| 22 | Madhya Pradesh | ~60K | 0.78× | |
| 23 | Bihar | ~60K | 0.76× | |
| 24 | Telangana | ~50K | 0.76× | |
| 25 | Gujarat | ~90K | 0.75× | |
| 26 | West Bengal | ~90K | 0.71× | |
| 27 | Tamil Nadu | ~70K | 0.69× | |
| 28 | Uttar Pradesh | ~100K | 0.61× | |
| 29 | Maharashtra | ~100K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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