Rascasse Audience Intelligence

Home shopping Audience in United States

A data profile of the people who buy, follow and care about Home shopping in United States — modelled from more than twelve digital signal sources. Home shopping has an estimated audience of 8,702,516 people in United States.

#101among Touchpoint in United States#113in Shopping

The average Home shopping fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home shopping profile in United States.

Audience size
8.7M
in United States
Gender
66.5%♀
33.5% male
Age
40.9
average years
Country rank
#4087
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home shopping fans

66.5% are female, 33.5% are male, average age 40.9.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Home shopping audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.9
Estimated audience size8,702,516
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Home shopping audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Home shopping audience comes from United States.

Worldwide audience distribution share by country for Home shopping
CountryShare
China11.2%
Japan9.8%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home shopping audience in United States is strongest.

Fig. 05

Top regions by affinity

Home shopping fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K1.24×
02Ohio~300K1.16×
03New York~500K1.13×
04Alaska~20K1.13×
05Vermont~20K1.13×
06Alabama~100K1.11×
07Mississippi~80K1.11×
08Florida~600K1.09×
09North Dakota~20K1.09×
10West Virginia~40K1.08×
11South Dakota~20K1.06×
12Louisiana~100K1.05×
13Montana~30K1.04×
14New Jersey~200K1.03×
15North Carolina~300K1.02×
16Michigan~200K1.02×
17Kentucky~100K1.02×
18Nebraska~40K1.02×
19Arkansas~70K1.01×
20Virginia~200K1.00×
21South Carolina~100K1.00×
22Oklahoma~100K1.00×
23Rhode Island~30K1.00×
24Delaware~20K1.00×
25Tennessee~200K0.99×
26California~900K0.98×
27Missouri~100K0.98×
28Connecticut~80K0.97×
29Iowa~70K0.97×
30New Hampshire~30K0.97×
31Maine~30K0.97×
32Hawaii~40K0.96×
33Arizona~200K0.95×
34Nevada~80K0.95×
35Kansas~70K0.95×
36Massachusetts~200K0.94×
37Indiana~100K0.94×
38Maryland~100K0.94×
39Idaho~40K0.94×
40Washington, District of Columbia~20K0.94×
41Oregon~90K0.93×
42New Mexico~40K0.93×
43Illinois~300K0.92×
44Georgia~200K0.90×
45Wisconsin~100K0.88×
46Utah~70K0.88×
47Washington~100K0.86×
48Minnesota~100K0.84×
49Colorado~100K0.80×
50Texas~600K0.76×
Fig. 06

Affinity by region

Affinity by region — Home shopping, United States
0.76×1.00×1.24×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Home shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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