Home shopping Audience in United States
Home shopping has an estimated audience of 8,702,516 people in United States. 66.5% are female, 33.5% are male, average age 40.9. Top regions: California, Florida, New York.
The average Home shopping fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York.
Category: Shopping · Type: Touchpoint
Demographics of Home shopping fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 40.9 |
| Estimated audience size | 8,702,516 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,026,701 | 1.07× |
| Florida | 701,458 | 1.19× |
| New York | 622,761 | 1.28× |
| Texas | 592,604 | 0.79× |
| Pennsylvania | 415,358 | 1.42× |
| Ohio | 296,503 | 1.11× |
| Illinois | 293,570 | 1.01× |
| North Carolina | 278,974 | 1.07× |
| New Jersey | 257,044 | 1.16× |
| Georgia | 249,866 | 0.93× |
| Michigan | 243,563 | 1.07× |
| Virginia | 209,821 | 0.99× |
| Arizona | 181,902 | 1.02× |
| Tennessee | 180,532 | 1.03× |
| Massachusetts | 177,923 | 1.04× |
| Indiana | 150,010 | 0.94× |
| Maryland | 141,058 | 0.94× |
| Washington | 140,010 | 0.8× |
| South Carolina | 135,579 | 1.04× |
| Missouri | 130,102 | 0.93× |
| Kentucky | 122,986 | 1.13× |
| Wisconsin | 108,814 | 0.83× |
| Alabama | 106,897 | 0.88× |
| Louisiana | 104,399 | 0.93× |
| Minnesota | 91,718 | 0.74× |
| Oregon | 88,044 | 0.88× |
| Connecticut | 87,852 | 1.01× |
| Colorado | 83,064 | 0.61× |
| Nevada | 81,427 | 0.97× |
| Oklahoma | 79,060 | 0.82× |
| Arkansas | 75,626 | 1.05× |
| Iowa | 65,874 | 0.92× |
| Mississippi | 61,644 | 0.86× |
| Kansas | 60,435 | 0.88× |
| West Virginia | 48,467 | 1.2× |
| Utah | 47,564 | 0.61× |
| Nebraska | 41,060 | 0.94× |
| Idaho | 31,329 | 0.72× |
| Hawaii | 29,928 | 0.8× |
| New Mexico | 29,175 | 0.67× |
| Alaska | 29,019 | 1.56× |
| Rhode Island | 26,993 | 0.97× |
| New Hampshire | 25,957 | 0.76× |
| Montana | 25,297 | 1.05× |
| Maine | 25,050 | 0.8× |
| South Dakota | 24,969 | 1.24× |
| North Dakota | 24,312 | 1.36× |
| Delaware | 24,173 | 1.01× |
| Wyoming | 23,524 | 1.82× |
| Vermont | 22,756 | 1.49× |
Worldwide distribution
| Country | Share |
|---|---|
| China | 11.2% |
| Japan | 9.8% |
| United States | 8.3% |
See Home shopping audiences in other countries
More Shopping audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.