Rascasse Audience Intelligence

Fast food restaurants Audience in Australia

A data profile of the people who buy, follow and care about Fast food restaurants in Australia — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 2,362,186 people in Australia.

#44among Touchpoint in Australia
#87in Food & Beverages

The average Fast food restaurants fan in Australia is 40.1 years old, more female, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Victoria, Queensland.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in Australia.

Audience size
2.4M
in Australia
Gender
56.5%♀
43.5% male
Age
40.1
average years
Country rank
#1151
Touchpoint in Australia
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

56.5% are female, 43.5% are male, average age 40.1.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Fast food restaurants audience in Australia
MetricValue
Female56.5%
Male43.5%
Average age40.1
Estimated audience size2,362,186
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Fast food restaurants audience in Australia
Age bracketShare%
16-1917%
20-2921%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Fast food restaurants audience comes from Australia.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in Australia is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in Australia
#RegionReachAffinity×
01Queensland~600K1.11×
02New South Wales~900K1.07×
03Tasmania~50K1.05×
04Australian Capital Territory~50K1.03×
05Victoria~700K1.01×
06Western Australia~300K0.98×
07South Australia~200K0.94×
08Northern Territory~20K0.90×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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