A data profile of the people who buy, follow and care about Sports and outdoors in Switzerland — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 4,932,406 people in Switzerland.
Sports and outdoors has an estimated audience of 4,932,406 people in Switzerland. 50.6% are female, 49.4% are male, average age 39.1. Top brand affinities: Local food, FC Bayern Munich, Drop shipping, Luxury real estate, Natural skin care.
Top brand affinities include Local food, FC Bayern Munich, Drop shipping, with strongest over-indexing on Local food (1.52× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Sports and outdoors fan in Switzerland is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Local food.
The key figures that characterise the Sports and outdoors profile in Switzerland.
50.6% are female, 49.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 39.1 |
| Estimated audience size | 4,932,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Sports and outdoors audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 1.56× | ||
| 02 | Drop shipping | Shopping | 1.56× | ||
| 03 | Luxury real estate | Business & Career | 1.56× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 06 | Uniqlo | Shopping | 1.56× | ||
| 07 | Poodle | Pets & Animals | 1.56× | ||
| 08 | Siberian Husky | Pets & Animals | 1.56× | ||
| 09 | Beagle | Pets & Animals | 1.56× | ||
| 10 | Shih Tzu | Pets & Animals | 1.56× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 12 | British Shorthair | Pets & Animals | 1.56× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 1.54× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.53× | ||
| 15 | Primark | Shopping | 1.53× | ||
| 16 | Local food | Food & Beverages | 1.52× | ||
| 17 | French Bulldog | Pets & Animals | 1.52× | ||
| 18 | Bulldog | Pets & Animals | 1.51× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Patek Philippe | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.34× | |
| Career Orientation | POWER | 1.26× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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