A data profile of the people who buy, follow and care about Sports and outdoors in Malaysia — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 7,410,326 people in Malaysia.
The average Sports and outdoors fan in Malaysia is 36.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur.
Top brand affinities include Enzyme, The Guardian, Flat white, with strongest over-indexing on Enzyme (1.63× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Sports and outdoors fan in Malaysia is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Enzyme.
The key figures that characterise the Sports and outdoors profile in Malaysia.
46.9% are female, 53.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.7 |
| Estimated audience size | 7,410,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Sports and outdoors audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
Where the Sports and outdoors audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.01× | |
| 02 | Selangor | ~2M | 0.99× |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tyler, The Creator | Music & Radio | 1.82× | ||
| 02 | Enzyme | Health | 1.63× | ||
| 03 | The Guardian | News | 1.63× | ||
| 04 | Environmental protection | Politics & Society | 1.63× | ||
| 05 | Sports nutrition | Food & Beverages | 1.63× | ||
| 06 | Cargo pants | Fashion & Accessoires | 1.63× | ||
| 07 | Military tactics | Politics & Society | 1.63× | ||
| 08 | Smart casual | Fashion & Accessoires | 1.63× | ||
| 09 | Analog watch | Fashion & Accessoires | 1.63× | ||
| 10 | Backless dress | Fashion & Accessoires | 1.63× | ||
| 11 | Personality test | Business & Career | 1.63× | ||
| 12 | Stress Relief | Health | 1.63× | ||
| 13 | Volvo V70 | Cars & Mobility | 1.63× | ||
| 14 | Green vehicle | Cars & Mobility | 1.63× | ||
| 15 | Rib eye steak | Food & Beverages | 1.62× | ||
| 16 | Tetris | Games | 1.62× | ||
| 17 | Flat white | Food & Beverages | 1.61× | ||
| 18 | Nissan Skyline GT-R | Cars & Mobility | 1.61× | ||
| 19 | Longboarding | Sports | 1.60× | ||
| 20 | Miniskirt | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Design Affinity | PREMIUM | 1.09× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Indulgence | JOY | 0.92× |
Sports and outdoors has an estimated audience of 7,410,326 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
46.9% of Sports and outdoors fans are female, 53.1% are male, with an average age of 36.7 years.
Sports and outdoors fans show strongest brand affinity for Enzyme (1.63×), The Guardian (1.63×), and Flat white (1.61×) over the country average.
Beyond Sports and outdoors itself, the audience over-indexes on The Guardian (1.63×), Flat white (1.61×), Miniskirt (1.58×), and Rib eye steak (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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