A data profile of the people who buy, follow and care about Sports and outdoors in Poland — modelled from more than twelve digital signal sources. Sports and outdoors has an estimated audience of 10,910,881 people in Poland.
Sports and outdoors has an estimated audience of 10,910,881 people in Poland. 53.9% are female, 46.1% are male, average age 34.8. Top brand affinities: Rosalia, KaRoL G.
Top brand affinities include Rosalia, KaRoL G, with strongest over-indexing on Rosalia (1.51× the country average).
Demographically, the Sports and outdoors audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Sports and outdoors fan in Poland is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Rosalia.
The key figures that characterise the Sports and outdoors profile in Poland.
53.9% are female, 46.1% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 34.8 |
| Estimated audience size | 10,910,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Sports and outdoors audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 8.8% |
| Italy | 5.6% |
The strongest cross-interests of the Sports and outdoors audience — brands, topics and people combined.
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Community Orientation | OPEN | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.57× | |
| Creativity | OPEN | 0.73× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sports and outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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