A data profile of the people who buy, follow and care about Spinneys in United Arab Emirates — modelled from more than twelve digital signal sources. Spinneys has an estimated audience of 2,253,975 people in United Arab Emirates.
The average Spinneys fan in United Arab Emirates is 37.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Supermarket, Lulu Hypermarket, with strongest over-indexing on Google Maps (1.58× the country average).
Demographically, the Spinneys audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Spinneys fan in United Arab Emirates is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Spinneys profile in United Arab Emirates.
29.2% are female, 70.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 37.7 |
| Estimated audience size | 2,253,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 32% | |
| 30-39 | 32% | |
| 40-49 | 19% | |
| 50+ | 9% |
of the worldwide Spinneys audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 87.6% |
| Saudi Arabia | 6.8% |
| United Kingdom | 1.5% |
Where the Spinneys audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~1.5M | 2.24× | |
| 02 | Emirate of Abu Dhabi | ~1M | 1.20× | |
| 03 | Ras Al Khaimah | ~100K | 0.92× | |
| 04 | Emirate of Sharjah | ~400K | 0.73× | |
| 05 | Emirate of Ajman | ~200K | 0.73× | |
| 06 | Fujairah | ~20K | 0.38× |
The strongest cross-interests of the Spinneys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yogurt | Food & Beverages | 3.48× | ||
| 02 | Boutique hotel | Travel & Leisure | 2.64× | ||
| 03 | Toyota Land Cruiser | Cars & Mobility | 2.57× | ||
| 04 | Lulu Hypermarket | Food & Beverages | 2.09× | ||
| 05 | Mineral water | Food & Beverages | 2.06× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.05× | ||
| 07 | Supermarket | Shopping | 1.95× | ||
| 08 | Subway | Food & Beverages | 1.94× | ||
| 09 | Pizza | Food & Beverages | 1.80× | ||
| 10 | Innovation | Business & Career | 1.73× | ||
| 11 | Snack food | Food & Beverages | 1.64× | ||
| 12 | Arab cuisine | Food & Beverages | 1.64× | ||
| 13 | Ferrari World | Travel & Leisure | 1.62× | ||
| 14 | Google Maps | Internet & Social Media | 1.58× | ||
| 15 | Retail banking | Business & Career | 1.58× | ||
| 16 | Online poker | Games | 1.58× | ||
| 17 | Public transport | Cars & Mobility | 1.58× | ||
| 18 | International school | Business & Career | 1.57× | ||
| 19 | Lebanon | Travel & Leisure | 1.54× | ||
| 20 | Grocery store | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.95× | |
| Indulgence | JOY | 1.52× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Social Media Usage | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× |
Spinneys's target market in United Arab Emirates covers an estimated 2,253,975 people, concentrated in Dubai and Emirate of Abu Dhabi.
29.2% of the Spinneys audience are female, 70.8% are male, with an average age of 37.7 years.
Spinneys fans show strongest brand affinity for Google Maps (1.58×), Supermarket (1.95×), and Lulu Hypermarket (2.09×) over the country average.
Spinneys fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spinneys itself, the audience over-indexes on Supermarket (1.95×), Lulu Hypermarket (2.09×), Pizza (1.8×), and Yogurt (3.48×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Spinneys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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