Rascasse Audience Intelligence

TripAdvisor Audience in Indonesia

A data profile of the people who buy, follow and care about TripAdvisor in Indonesia — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 3,048,659 people in Indonesia.

#28among Website / Newspaper / Magazine in Indonesia
#61in Travel & Leisure

The average TripAdvisor fan in Indonesia is 33.7 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the TripAdvisor profile in Indonesia.

Audience size
3M
in Indonesia
Gender
51.3%♀
48.7% male
Age
33.7
average years
Country rank
#668
Website / Newspaper / Magazine in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TripAdvisor

51.3% are female, 48.7% are male, average age 33.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for TripAdvisor audience in Indonesia
MetricValue
Female51.3%
Male48.7%
Average age33.7
Estimated audience size3,048,659
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the TripAdvisor audience in Indonesia
Age bracketShare%
16-1925%
20-2934%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.1%

of the worldwide TripAdvisor audience comes from Indonesia.

Worldwide audience distribution share by country for TripAdvisor
CountryShare
United States14.7%
United Kingdom8.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TripAdvisor audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

TripAdvisor fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~900K15.05×
02West Nusa Tenggara~80K2.20×
03East Nusa Tenggara~60K1.90×
04Riau Islands~50K1.42×
05Jakarta~300K1.32×
06Special Region of Yogyakarta~50K1.08×
07Bangka-Belitung Islands~10K0.94×
08Papua (province)~20K0.91×
09West Sulawesi~10K0.91×
10West Papua~9K0.91×
11North Kalimantan~9K0.90×
12Gorontalo (disambiguation)(2)~10K0.87×
13North Maluku~9K0.87×
14North Sulawesi~30K0.79×
15Maluku~10K0.78×
16Bengkulu~20K0.77×
17Southeast Sulawesi~20K0.75×
18Central Sulawesi~20K0.71×
19Jambi~20K0.68×
20Central Kalimantan~20K0.66×
21Banten~80K0.65×
22Aceh~30K0.65×
23South Sulawesi~60K0.64×
24West Java~300K0.60×
25South Kalimantan~20K0.60×
26East Java~200K0.57×
27West Sumatra~30K0.57×
28East Kalimantan~30K0.57×
29West Kalimantan~20K0.54×
30South Sumatra~40K0.53×
31North Sumatra~70K0.52×
32Riau~40K0.51×
33Lampung~30K0.51×
34Central Java~100K0.46×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See TripAdvisor audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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