A data profile of the people who buy, follow and care about Wildlife in Switzerland — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,412,143 people in Switzerland.
Wildlife has an estimated audience of 1,412,143 people in Switzerland. 53.5% are female, 46.5% are male, average age 41.4. Top brand affinities: Wildlife photography, Travel photography, Hornbach, Digital photography, Fine-art photography.
Top brand affinities include Wildlife photography, Travel photography, Hornbach, with strongest over-indexing on Wildlife photography (4.55× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Wildlife fan in Switzerland is balanced, around 41.4 years old, with strong Travelling tendencies and a notable affinity for Wildlife photography.
The key figures that characterise the Wildlife profile in Switzerland.
53.5% are female, 46.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 41.4 |
| Estimated audience size | 1,412,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Wildlife audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 4.55× | ||
| 02 | Travel photography | Technology & Electronics | 2.62× | ||
| 03 | Shih Tzu | Pets & Animals | 2.54× | ||
| 04 | Siberian Husky | Pets & Animals | 2.45× | ||
| 05 | Beagle | Pets & Animals | 2.45× | ||
| 06 | Poodle | Pets & Animals | 2.43× | ||
| 07 | Bulldog | Pets & Animals | 2.34× | ||
| 08 | British Shorthair | Pets & Animals | 2.33× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 2.26× | ||
| 10 | Labrador Retriever | Pets & Animals | 2.21× | ||
| 11 | French Bulldog | Pets & Animals | 2.21× | ||
| 12 | Fine-art photography | Technology & Electronics | 2.18× | ||
| 13 | Digital photography | Business & Career | 2.10× | ||
| 14 | Golden Retriever | Pets & Animals | 1.97× | ||
| 15 | Pet store | Pets & Animals | 1.92× | ||
| 16 | Pet food | Pets & Animals | 1.73× | ||
| 17 | Local food | Food & Beverages | 1.61× | ||
| 18 | Meat | Food & Beverages | 1.55× | ||
| 19 | Hornbach | Shopping | 1.51× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Community Orientation | OPEN | 1.46× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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