Rascasse Audience Intelligence

Wildlife Audience in Malaysia

A data profile of the people who buy, follow and care about Wildlife in Malaysia — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,986,574 people in Malaysia.

#499among Topic in Malaysia
#79in Travel & Leisure

The average Wildlife fan in Malaysia is 40.0 years old, more male, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include Wildlife photography, Philosophy, Politics, with strongest over-indexing on Wildlife photography (5.25× the country average).

Demographically, the Wildlife audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wildlife fan in Malaysia is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Wildlife photography.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Wildlife profile in Malaysia.

Audience size
2M
in Malaysia
Gender
39.8%♀
60.2% male
Age
40.0
average years
Country rank
#656
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

39.8% are female, 60.2% are male, average age 40.0.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Wildlife audience in Malaysia
MetricValue
Female39.8%
Male60.2%
Average age40.0
Estimated audience size1,986,574
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Wildlife audience in Malaysia
Age bracketShare%
16-1913%
20-2925%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Wildlife audience comes from Malaysia.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Wildlife fans by region: top regions in Malaysia
#RegionReachAffinity×
01Kuala Lumpur~400K1.16×
02Kedah~100K1.14×
03Sabah~200K1.13×
04Selangor~600K1.11×
05Sarawak~200K1.09×
06Pahang~100K1.08×
07Perak~200K1.02×
08Johor~300K1.00×
09Terengganu~80K1.00×
10Labuan~20K0.99×
11Negeri Sembilan~90K0.97×
12Malacca~70K0.97×
13Kelantan~90K0.96×
14Perlis~30K0.96×
15Penang~100K0.94×
16Putrajaya~10K0.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Wildlife photographyTechnology & Electronics5.25×
02Political scienceBusiness & Career3.69×
03Travel photographyTechnology & Electronics2.60×
04Fine-art photographyTechnology & Electronics2.59×
05WikipediaInternet & Social Media2.49×
06Spanish languagePolitics & Society2.41×
07ForestryHome & Garden2.29×
08Mobile homeCars & Mobility2.25×
09PhilosophyBusiness & Career1.96×
10Stand-up comedyMovies & TV1.87×
11Subscription business modelShopping1.81×
12PoliticsPolitics & Society1.79×
13Mediterranean SeaTravel & Leisure1.76×
14SydneyTravel & Leisure1.73×
15DancehallsMusic & Radio1.71×
16Social scienceBusiness & Career1.67×
17New York CityTravel & Leisure1.67×
18SociologyBusiness & Career1.65×
19BaliTravel & Leisure1.55×
20Musical theatreMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
Pet OwnershipJOY1.52×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
IndulgenceJOY0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife have in Malaysia?

Wildlife has an estimated audience of 1,986,574 people in Malaysia, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of Wildlife fans?

39.8% of Wildlife fans are female, 60.2% are male, with an average age of 40.0 years.

03

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Wildlife photography (5.25×), Philosophy (1.96×), and Politics (1.79×) over the country average.

04

Where do Wildlife fans live in Malaysia?

Wildlife fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Philosophy (1.96×), Politics (1.79×), Wikipedia (2.49×), and Travel photography (2.6×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Malaysia

See Wildlife audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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