Rascasse Audience Intelligence

Wildlife Audience in Indonesia

A data profile of the people who buy, follow and care about Wildlife in Indonesia — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 2,434,612 people in Indonesia.

#635among Topic in Indonesia
#79in Travel & Leisure

Wildlife has an estimated audience of 2,434,612 people in Indonesia. 30.3% are female, 69.7% are male, average age 36.2. Top brand affinities: Telegram, Radio, Self-employment, Self-defense, Casual game.

Top brand affinities include Telegram, Radio, Self-employment, with strongest over-indexing on Telegram (1.51× the country average).

Demographically, the Wildlife audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Pet Ownership.

The typical Wildlife fan in Indonesia is more male, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Wildlife profile in Indonesia.

Audience size
2.4M
in Indonesia
Gender
30.3%
69.7% male
Age
36.2
average years
Country rank
#852
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

30.3% are female, 69.7% are male, average age 36.2.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Wildlife audience in Indonesia
MetricValue
Female30.3%
Male69.7%
Average age36.2
Estimated audience size2,434,612
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Wildlife audience in Indonesia
Age bracketShare%
16-1920%
20-2929%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Wildlife audience comes from Indonesia.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Winter Olympic GamesSports2.61×
02Portugal national football teamSports2.49×
03Michael JacksonMusic & Radio2.26×
04Subscription business modelShopping2.03×
05ReggaetonMusic & Radio2.00×
06ZooKids & Family1.95×
07Diesel engineCars & Mobility1.95×
08FIFA Club World CupSports1.92×
09Rugby unionSports1.84×
10FA CupSports1.79×
11Self-employmentBusiness & Career1.75×
12Self-defenseSports1.70×
13Electronic funds transferBusiness & Career1.69×
14Casual gameGames1.61×
15Electric motorcycles and scootersCars & Mobility1.55×
16Day tradingBusiness & Career1.53×
17DivingSports1.53×
18TelegramInternet & Social Media1.51×
19RadioTechnology & Electronics1.51×
20Self-awarenessHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.33×
Pet OwnershipJOY1.29×
Early Adopter MentalityPOWER1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.58×
CreativityOPEN0.65×
Need for SecurityCONSERVATISM0.73×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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