A data profile of the people who buy, follow and care about Wildlife in Indonesia — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 2,434,612 people in Indonesia.
Wildlife has an estimated audience of 2,434,612 people in Indonesia. 30.3% are female, 69.7% are male, average age 36.2. Top brand affinities: Telegram, Radio, Self-employment, Self-defense, Casual game.
Top brand affinities include Telegram, Radio, Self-employment, with strongest over-indexing on Telegram (1.51× the country average).
Demographically, the Wildlife audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Pet Ownership.
The typical Wildlife fan in Indonesia is more male, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Telegram.
The key figures that characterise the Wildlife profile in Indonesia.
30.3% are female, 69.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.2 |
| Estimated audience size | 2,434,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Wildlife audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winter Olympic Games | Sports | 2.61× | ||
| 02 | Portugal national football team | Sports | 2.49× | ||
| 03 | Michael Jackson | Music & Radio | 2.26× | ||
| 04 | Subscription business model | Shopping | 2.03× | ||
| 05 | Reggaeton | Music & Radio | 2.00× | ||
| 06 | Zoo | Kids & Family | 1.95× | ||
| 07 | Diesel engine | Cars & Mobility | 1.95× | ||
| 08 | FIFA Club World Cup | Sports | 1.92× | ||
| 09 | Rugby union | Sports | 1.84× | ||
| 10 | FA Cup | Sports | 1.79× | ||
| 11 | Self-employment | Business & Career | 1.75× | ||
| 12 | Self-defense | Sports | 1.70× | ||
| 13 | Electronic funds transfer | Business & Career | 1.69× | ||
| 14 | Casual game | Games | 1.61× | ||
| 15 | Electric motorcycles and scooters | Cars & Mobility | 1.55× | ||
| 16 | Day trading | Business & Career | 1.53× | ||
| 17 | Diving | Sports | 1.53× | ||
| 18 | Telegram | Internet & Social Media | 1.51× | ||
| 19 | Radio | Technology & Electronics | 1.51× | ||
| 20 | Self-awareness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.33× | |
| Pet Ownership | JOY | 1.29× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.58× | |
| Creativity | OPEN | 0.65× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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