A data profile of the people who buy, follow and care about Wildlife in Denmark — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 899,972 people in Denmark.
Wildlife has an estimated audience of 899,972 people in Denmark. 56.9% are female, 43.1% are male, average age 44.3. Top brand affinities: Hairstyle, Uniqlo, Ryanair, Digital photography, Animal rights.
Top brand affinities include Hairstyle, Uniqlo, Ryanair, with strongest over-indexing on Hairstyle (1.58× the country average).
Demographically, the Wildlife audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Wildlife fan in Denmark is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Hairstyle.
The key figures that characterise the Wildlife profile in Denmark.
56.9% are female, 43.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 44.3 |
| Estimated audience size | 899,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Wildlife audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 2.22× | ||
| 02 | EasyJet | Travel & Leisure | 2.19× | ||
| 03 | Pet store | Pets & Animals | 2.04× | ||
| 04 | Outdoors | Travel & Leisure | 2.00× | ||
| 05 | Luxury real estate | Business & Career | 1.98× | ||
| 06 | Digital photography | Business & Career | 1.86× | ||
| 07 | Local food | Food & Beverages | 1.81× | ||
| 08 | Uniqlo | Shopping | 1.73× | ||
| 09 | Ryanair | Travel & Leisure | 1.72× | ||
| 10 | Iceland | Travel & Leisure | 1.67× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.65× | ||
| 12 | Hairstyle | Beauty & Wellness | 1.58× | ||
| 13 | Pet food | Pets & Animals | 1.55× | ||
| 14 | Department store | Shopping | 1.54× | ||
| 15 | Organic farming | Food & Beverages | 1.53× | ||
| 16 | High school | Business & Career | 1.53× | ||
| 17 | Contemporary art | Arts & Culture | 1.51× | ||
| 18 | First-time buyer | Shopping | 1.51× | ||
| 19 | Art exhibition | Arts & Culture | 1.51× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.40× | |
| Pet Ownership | JOY | 1.32× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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