A data profile of the people who buy, follow and care about Wildlife in Belgium — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,995,507 people in Belgium.
The average Wildlife fan in Belgium is 44.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Local food, Fine art, Art exhibition, with strongest over-indexing on Local food (1.73× the country average).
Demographically, the Wildlife audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Wildlife fan in Belgium is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Wildlife profile in Belgium.
55.5% are female, 44.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.9 |
| Estimated audience size | 1,995,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Wildlife audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.24× | |
| 02 | West Flanders | ~200K | 1.18× | |
| 03 | Flemish Brabant | ~200K | 1.15× | |
| 04 | East Flanders | ~200K | 1.10× | |
| 05 | Limburg | ~100K | 1.01× | |
| 06 | Province of Namur | ~90K | 1.01× | |
| 07 | Brussels | ~100K | 0.97× | |
| 08 | Luxembourg | ~50K | 0.97× | |
| 09 | Walloon Brabant | ~50K | 0.94× | |
| 10 | Liege | ~200K | 0.92× | |
| 11 | Hainaut | ~200K | 0.87× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 1.97× | ||
| 02 | Veterinary medicine | Business & Career | 1.93× | ||
| 03 | Art exhibition | Arts & Culture | 1.89× | ||
| 04 | EasyJet | Travel & Leisure | 1.84× | ||
| 05 | Uniqlo | Shopping | 1.82× | ||
| 06 | Digital photography | Business & Career | 1.80× | ||
| 07 | Local food | Food & Beverages | 1.73× | ||
| 08 | Outdoors | Travel & Leisure | 1.72× | ||
| 09 | Viral video | Internet & Social Media | 1.69× | ||
| 10 | Alternative medicine | Business & Career | 1.66× | ||
| 11 | Alpine skiing | Sports | 1.61× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 13 | Activism | Politics & Society | 1.58× | ||
| 14 | Fine art | Business & Career | 1.56× | ||
| 15 | First-time buyer | Shopping | 1.56× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.56× | ||
| 17 | Zoo | Kids & Family | 1.54× | ||
| 18 | Art jewelry | Fashion & Accessoires | 1.54× | ||
| 19 | Pet store | Pets & Animals | 1.53× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Sustainability | BALANCE | 1.29× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.97× |
Wildlife has an estimated audience of 1,995,507 people in Belgium, concentrated in Antwerp and East Flanders.
55.5% of Wildlife fans are female, 44.5% are male, with an average age of 44.9 years.
Wildlife fans show strongest brand affinity for Local food (1.73×), Fine art (1.56×), and Art exhibition (1.89×) over the country average.
Wildlife fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Fine art (1.56×), Art exhibition (1.89×), Digital photography (1.8×), and Zoo (1.54×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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