A data profile of the people who buy, follow and care about Wildlife in Austria — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,127,467 people in Austria.
The average Wildlife fan in Austria is 39.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Wildlife photography, Travel photography, Quality of life, with strongest over-indexing on Wildlife photography (3.67× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wildlife fan in Austria is balanced, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Wildlife photography.
The key figures that characterise the Wildlife profile in Austria.
52.0% are female, 48.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.7 |
| Estimated audience size | 1,127,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Wildlife audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.12× | |
| 02 | Salzburg | ~80K | 1.10× | |
| 03 | Burgenland | ~30K | 1.02× | |
| 04 | Tyrol | ~80K | 1.00× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Carinthia (state) | ~60K | 0.98× | |
| 07 | Lower Austria | ~200K | 0.97× | |
| 08 | Upper Austria | ~100K | 0.96× | |
| 09 | Styria | ~100K | 0.93× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife photography | Technology & Electronics | 3.67× | ||
| 02 | Travel photography | Technology & Electronics | 2.54× | ||
| 03 | Shih Tzu | Pets & Animals | 2.33× | ||
| 04 | Siberian Husky | Pets & Animals | 2.14× | ||
| 05 | Beagle | Pets & Animals | 2.12× | ||
| 06 | Golden Retriever | Pets & Animals | 2.10× | ||
| 07 | Fine-art photography | Technology & Electronics | 2.07× | ||
| 08 | Dachshund | Pets & Animals | 1.98× | ||
| 09 | Pet store | Pets & Animals | 1.94× | ||
| 10 | French Bulldog | Pets & Animals | 1.90× | ||
| 11 | Digital photography | Business & Career | 1.89× | ||
| 12 | Hiking boot | Fashion & Accessoires | 1.82× | ||
| 13 | Ski resort | Travel & Leisure | 1.63× | ||
| 14 | Concerts | Music & Radio | 1.62× | ||
| 15 | Local food | Food & Beverages | 1.62× | ||
| 16 | Renovation | Home & Garden | 1.61× | ||
| 17 | Quality of life | Health | 1.57× | ||
| 18 | Contemporary art | Arts & Culture | 1.57× | ||
| 19 | Pet food | Pets & Animals | 1.56× | ||
| 20 | Self-love | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.77× | |
| Travelling | THRILL | 1.62× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Need for Security | CONSERVATISM | 0.96× |
Wildlife has an estimated audience of 1,127,467 people in Austria, concentrated in Vienna and Lower Austria.
52.0% of Wildlife fans are female, 48.0% are male, with an average age of 39.7 years.
Wildlife fans show strongest brand affinity for Wildlife photography (3.67×), Travel photography (2.54×), and Quality of life (1.57×) over the country average.
Wildlife fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Travel photography (2.54×), Quality of life (1.57×), Concerts (1.62×), and Renovation (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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