A data profile of the people who buy, follow and care about Wildlife in Sweden — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,662,801 people in Sweden.
Wildlife has an estimated audience of 1,662,801 people in Sweden. 55.0% are female, 45.0% are male, average age 45.4. Top brand affinities: KappAhl, Ryanair, Digital photography, Pet store, Local food.
Top brand affinities include KappAhl, Ryanair, Digital photography, with strongest over-indexing on KappAhl (1.91× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Wildlife fan in Sweden is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for KappAhl.
The key figures that characterise the Wildlife profile in Sweden.
55.0% are female, 45.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 45.4 |
| Estimated audience size | 1,662,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Wildlife audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.49× | ||
| 02 | Stena Line | Cars & Mobility | 2.18× | ||
| 03 | Animal rights | Politics & Society | 1.99× | ||
| 04 | KappAhl | Fashion & Accessoires | 1.91× | ||
| 05 | Viral video | Internet & Social Media | 1.88× | ||
| 06 | Detective fiction | Literature | 1.87× | ||
| 07 | Outdoors | Travel & Leisure | 1.85× | ||
| 08 | Pet store | Pets & Animals | 1.83× | ||
| 09 | Eurojackpot | Games | 1.70× | ||
| 10 | French Bulldog | Pets & Animals | 1.70× | ||
| 11 | Luxury real estate | Business & Career | 1.70× | ||
| 12 | Siberian Husky | Pets & Animals | 1.69× | ||
| 13 | Dachshund | Pets & Animals | 1.68× | ||
| 14 | Local food | Food & Beverages | 1.67× | ||
| 15 | Labrador Retriever | Pets & Animals | 1.66× | ||
| 16 | Golden Retriever | Pets & Animals | 1.64× | ||
| 17 | Vattenfall | Home & Garden | 1.62× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.60× | ||
| 19 | Ryanair | Travel & Leisure | 1.58× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Pet Ownership | JOY | 1.30× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Indulgence | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.