A data profile of the people who buy, follow and care about Wildlife in Portugal — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 1,894,584 people in Portugal.
The average Wildlife fan in Portugal is 43.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Zoo, Local news, Hunting, with strongest over-indexing on Zoo (1.89× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wildlife fan in Portugal is balanced, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Zoo.
The key figures that characterise the Wildlife profile in Portugal.
51.9% are female, 48.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.5 |
| Estimated audience size | 1,894,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Wildlife audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~100K | 1.49× | |
| 02 | Bragança District | ~20K | 1.05× | |
| 03 | Portalegre District | ~20K | 1.05× | |
| 04 | Guarda District | ~30K | 1.04× | |
| 05 | Beja District | ~30K | 1.02× | |
| 06 | Castelo Branco District | ~40K | 1.01× | |
| 07 | Vila Real District | ~30K | 1.00× | |
| 08 | Évora District | ~30K | 1.00× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Viseu District | ~60K | 0.97× | |
| 11 | Azores | ~50K | 0.97× | |
| 12 | Viana do Castelo District | ~50K | 0.97× | |
| 13 | Madeira | ~50K | 0.96× | |
| 14 | Aveiro District | ~100K | 0.95× | |
| 15 | Setúbal District | ~200K | 0.94× | |
| 16 | Porto District | ~400K | 0.92× | |
| 17 | Faro District | ~100K | 0.92× | |
| 18 | Santarém District | ~80K | 0.92× | |
| 19 | Braga District | ~200K | 0.90× | |
| 20 | Lisbon District | ~500K | 0.81× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 2.40× | ||
| 02 | Snake | Pets & Animals | 1.97× | ||
| 03 | National Geographic (magazine) | Travel & Leisure | 1.93× | ||
| 04 | Zoo | Kids & Family | 1.89× | ||
| 05 | Angling | Sports | 1.83× | ||
| 06 | Garden centre | Home & Garden | 1.75× | ||
| 07 | Local news | News | 1.70× | ||
| 08 | Single-family detached home | Home & Garden | 1.69× | ||
| 09 | Backpacking (travel) | Travel & Leisure | 1.68× | ||
| 10 | Alpine skiing | Sports | 1.67× | ||
| 11 | Urban agriculture | Business & Career | 1.66× | ||
| 12 | Safari | Travel & Leisure | 1.65× | ||
| 13 | Hunting | Sports | 1.64× | ||
| 14 | Mineral water | Food & Beverages | 1.64× | ||
| 15 | Sugar substitute | Food & Beverages | 1.58× | ||
| 16 | Crocs | Fashion & Accessoires | 1.58× | ||
| 17 | Postmodernism | Arts & Culture | 1.54× | ||
| 18 | Dog grooming | Pets & Animals | 1.54× | ||
| 19 | Individualism | Politics & Society | 1.51× | ||
| 20 | New Zealand | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.39× | |
| Community Orientation | OPEN | 1.31× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.94× |
Wildlife has an estimated audience of 1,894,584 people in Portugal, concentrated in Lisbon District and Porto District.
51.9% of Wildlife fans are female, 48.1% are male, with an average age of 43.5 years.
Wildlife fans show strongest brand affinity for Zoo (1.89×), Local news (1.7×), and Hunting (1.64×) over the country average.
Wildlife fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Local news (1.7×), Hunting (1.64×), National Geographic (magazine) (1.93×), and Backpacking (travel) (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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