A data profile of the people who buy, follow and care about Wildlife in Finland — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 673,100 people in Finland.
Wildlife has an estimated audience of 673,100 people in Finland. 61.7% are female, 38.3% are male, average age 43.1. Top brand affinities: Digital photography, Gina Tricot, Twitch, Flower, Lunch.
Top brand affinities include Digital photography, Gina Tricot, Twitch, with strongest over-indexing on Digital photography (2.72× the country average).
Demographically, the Wildlife audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Wildlife fan in Finland is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Digital photography.
The key figures that characterise the Wildlife profile in Finland.
61.7% are female, 38.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 43.1 |
| Estimated audience size | 673,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Wildlife audience comes from Finland.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.72× | ||
| 02 | Shih Tzu | Pets & Animals | 2.22× | ||
| 03 | Beagle | Pets & Animals | 2.17× | ||
| 04 | Border Collie | Pets & Animals | 2.12× | ||
| 05 | Dachshund | Pets & Animals | 2.08× | ||
| 06 | Bulldog | Pets & Animals | 2.05× | ||
| 07 | Rottweiler | Pets & Animals | 2.04× | ||
| 08 | Ryanair | Travel & Leisure | 1.98× | ||
| 09 | Swimming pool | Sports | 1.96× | ||
| 10 | Golden Retriever | Pets & Animals | 1.93× | ||
| 11 | Twitch | Games | 1.90× | ||
| 12 | First-time buyer | Shopping | 1.85× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.68× | ||
| 15 | Pet food | Pets & Animals | 1.62× | ||
| 16 | Lunch | Food & Beverages | 1.58× | ||
| 17 | Contemporary art | Arts & Culture | 1.56× | ||
| 18 | Alpine skiing | Sports | 1.54× | ||
| 19 | Flower | Home & Garden | 1.53× | ||
| 20 | Scandinavia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Community Orientation | OPEN | 1.35× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.