A data profile of the people who buy, follow and care about Wildlife in Norway — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 851,898 people in Norway.
Wildlife has an estimated audience of 851,898 people in Norway. 56.1% are female, 43.9% are male, average age 45.1. Top brand affinities: Biltema, KappAhl, Digital photography, Island, Local food.
Top brand affinities include Biltema, KappAhl, Digital photography, with strongest over-indexing on Biltema (2.36× the country average).
Demographically, the Wildlife audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Wildlife fan in Norway is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Wildlife profile in Norway.
56.1% are female, 43.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.1 |
| Estimated audience size | 851,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Wildlife audience comes from Norway.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.63× | ||
| 02 | Biltema | Business & Career | 2.36× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.31× | ||
| 04 | NASDAQ | Business & Career | 2.28× | ||
| 05 | Ryanair | Travel & Leisure | 1.88× | ||
| 06 | French Bulldog | Pets & Animals | 1.84× | ||
| 07 | Pet store | Pets & Animals | 1.83× | ||
| 08 | Viral video | Internet & Social Media | 1.81× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.73× | ||
| 10 | Labrador Retriever | Pets & Animals | 1.72× | ||
| 11 | Island | Travel & Leisure | 1.68× | ||
| 12 | Local food | Food & Beverages | 1.64× | ||
| 13 | Piano | Music & Radio | 1.60× | ||
| 14 | Instant messaging | Internet & Social Media | 1.59× | ||
| 15 | Organic farming | Food & Beverages | 1.59× | ||
| 16 | Contemporary art | Arts & Culture | 1.57× | ||
| 17 | Adventure travel | Travel & Leisure | 1.56× | ||
| 18 | Pet food | Pets & Animals | 1.56× | ||
| 19 | Vegetable | Food & Beverages | 1.55× | ||
| 20 | First-time buyer | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Pet Ownership | JOY | 1.36× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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