A data profile of the people who buy, follow and care about Wildlife in South Africa — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 2,081,442 people in South Africa.
Wildlife has an estimated audience of 2,081,442 people in South Africa. 49.3% are female, 50.7% are male, average age 39.6. Top brand affinities: Pet store, Organic farming, Ecotourism, Zoo, Animal rights.
Top brand affinities include Pet store, Organic farming, Ecotourism, with strongest over-indexing on Pet store (1.64× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Wildlife fan in South Africa is balanced, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Wildlife profile in South Africa.
49.3% are female, 50.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 39.6 |
| Estimated audience size | 2,081,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 23% |
of the worldwide Wildlife audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 1.94× | ||
| 02 | Standup paddleboarding | Sports | 1.83× | ||
| 03 | Zero waste | Home & Garden | 1.76× | ||
| 04 | Malt whisky | Food & Beverages | 1.73× | ||
| 05 | Diving | Sports | 1.72× | ||
| 06 | Motorboat | Cars & Mobility | 1.69× | ||
| 07 | Ecotourism | Business & Career | 1.67× | ||
| 08 | Plastic pollution | Politics & Society | 1.67× | ||
| 09 | Pet store | Pets & Animals | 1.64× | ||
| 10 | Zoo | Kids & Family | 1.64× | ||
| 11 | Animal rights | Politics & Society | 1.64× | ||
| 12 | Backpacking (travel) | Travel & Leisure | 1.62× | ||
| 13 | Sustainable transport | Cars & Mobility | 1.62× | ||
| 14 | Tour de France | Sports | 1.61× | ||
| 15 | Smoked meat | Food & Beverages | 1.56× | ||
| 16 | Hostel | Travel & Leisure | 1.55× | ||
| 17 | Angling | Sports | 1.54× | ||
| 18 | Organic farming | Food & Beverages | 1.52× | ||
| 19 | Tom Hardy | Movies & TV | 1.51× | ||
| 20 | Art jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.48× | |
| Sustainability | BALANCE | 1.46× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.73× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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