A data profile of the people who buy, follow and care about Wildlife in Australia — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 6,959,947 people in Australia.
Wildlife has an estimated audience of 6,959,947 people in Australia. 57.2% are female, 42.8% are male, average age 44.2. Top brand affinities: Wikipedia, Zoo, Public security, Bored Panda, Endangered species.
Top brand affinities include Wikipedia, Zoo, Public security, with strongest over-indexing on Wikipedia (1.83× the country average).
Demographically, the Wildlife audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Extroversion.
The typical Wildlife fan in Australia is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Wildlife profile in Australia.
57.2% are female, 42.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.2 |
| Estimated audience size | 6,959,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Wildlife audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Testament | Politics & Society | 2.01× | ||
| 02 | Spar (retailer) | Shopping | 1.99× | ||
| 03 | Endangered species | Pets & Animals | 1.87× | ||
| 04 | Wikipedia | Internet & Social Media | 1.83× | ||
| 05 | Italo disco | Music & Radio | 1.79× | ||
| 06 | Royal Canin | Pets & Animals | 1.75× | ||
| 07 | Public security | Politics & Society | 1.72× | ||
| 08 | Norwegian Cruise Line | Travel & Leisure | 1.72× | ||
| 09 | MSC Cruises | Travel & Leisure | 1.71× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.69× | ||
| 11 | Jason Momoa | Movies & TV | 1.68× | ||
| 12 | Zoo | Kids & Family | 1.63× | ||
| 13 | Quadcopter | Technology & Electronics | 1.60× | ||
| 14 | Docudrama | Movies & TV | 1.59× | ||
| 15 | Travel Blogger | Travel & Leisure | 1.58× | ||
| 16 | Truck camper | Cars & Mobility | 1.57× | ||
| 17 | Diving | Sports | 1.55× | ||
| 18 | New Testament | Politics & Society | 1.55× | ||
| 19 | Bored Panda | Internet & Social Media | 1.53× | ||
| 20 | John Deere | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.22× | |
| Extroversion | THRILL | 1.21× | |
| DIY Mentality | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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