A data profile of the people who buy, follow and care about Animal welfare in Poland — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 2,481,504 people in Poland.
Animal welfare has an estimated audience of 2,481,504 people in Poland. 63.6% are female, 36.4% are male, average age 42.6. Top brand affinities: Pet store, Animal rights, Gazeta Wyborcza, PUDELEK, Deichmann.
Top brand affinities include Pet store, Animal rights, Gazeta Wyborcza, with strongest over-indexing on Pet store (3.58× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Animal welfare fan in Poland is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Animal welfare profile in Poland.
63.6% are female, 36.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.6 |
| Estimated audience size | 2,481,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Animal welfare audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 3.88× | ||
| 02 | Pet store | Pets & Animals | 3.58× | ||
| 03 | Animal rights | Politics & Society | 3.43× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 2.16× | ||
| 05 | Deichmann | Shopping | 2.14× | ||
| 06 | Breaking news | Movies & TV | 2.10× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.06× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 2.00× | ||
| 09 | Pet food | Pets & Animals | 1.96× | ||
| 10 | Cat food | Pets & Animals | 1.95× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.94× | ||
| 12 | Viral video | Internet & Social Media | 1.93× | ||
| 13 | Contemporary art | Arts & Culture | 1.90× | ||
| 14 | Veterinary medicine | Business & Career | 1.77× | ||
| 15 | Charity and causes | Business & Career | 1.73× | ||
| 16 | PUDELEK | News | 1.71× | ||
| 17 | Skin care | Beauty & Wellness | 1.56× | ||
| 18 | Fine art | Business & Career | 1.56× | ||
| 19 | Gazeta Wyborcza | News | 1.55× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.63× | |
| Sustainability | BALANCE | 1.59× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Career Orientation | POWER | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.