A data profile of the people who buy, follow and care about Animal welfare in South Africa — modelled from more than twelve digital signal sources. Animal welfare has an estimated audience of 904,733 people in South Africa.
Animal welfare has an estimated audience of 904,733 people in South Africa. 55.8% are female, 44.2% are male, average age 41.1. Top brand affinities: Pet food, Animal rights, Pet store, Veterinary medicine, Dog grooming.
Top brand affinities include Pet food, Animal rights, Pet store, with strongest over-indexing on Pet food (2.68× the country average).
Demographically, the Animal welfare audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Sustainability.
The typical Animal welfare fan in South Africa is more female, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Animal welfare profile in South Africa.
55.8% are female, 44.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.1 |
| Estimated audience size | 904,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 27% |
of the worldwide Animal welfare audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 6.6% |
| Germany | 6.0% |
The strongest cross-interests of the Animal welfare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 4.38× | ||
| 02 | Dog grooming | Pets & Animals | 3.92× | ||
| 03 | Pet store | Pets & Animals | 2.89× | ||
| 04 | Pet food | Pets & Animals | 2.68× | ||
| 05 | Tom Hardy | Movies & TV | 2.54× | ||
| 06 | Veterinary medicine | Business & Career | 2.43× | ||
| 07 | Zoo | Kids & Family | 2.26× | ||
| 08 | Plastic pollution | Politics & Society | 2.10× | ||
| 09 | Garden centre | Home & Garden | 2.04× | ||
| 10 | Crime fiction | Literature | 2.03× | ||
| 11 | Hostel | Travel & Leisure | 2.00× | ||
| 12 | Meghan Markle | Fashion & Accessoires | 1.83× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.78× | ||
| 14 | Museum | Arts & Culture | 1.70× | ||
| 15 | Organic farming | Food & Beverages | 1.65× | ||
| 16 | Knitting | Home & Garden | 1.63× | ||
| 17 | Boxing | Sports | 1.57× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.57× | ||
| 19 | Ecotourism | Business & Career | 1.56× | ||
| 20 | Sustainable energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.68× | |
| Sustainability | BALANCE | 1.56× | |
| Sports Activity | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.65× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Animal welfare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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