A data profile of the people who buy, follow and care about Water in Switzerland — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,622,688 people in Switzerland.
The average Water fan in Switzerland is 43.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.84× the country average).
Demographically, the Water audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Water fan in Switzerland is more female, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Water profile in Switzerland.
55.1% are female, 44.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 43.5 |
| Estimated audience size | 1,622,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Water audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
Where the Water audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~500K | 1.68× | |
| 02 | Canton of Geneva | ~200K | 1.56× | |
| 03 | Vaud | ~200K | 1.39× | |
| 04 | Basel-City | ~90K | 1.38× | |
| 05 | Ticino | ~80K | 1.27× | |
| 06 | Basel-Landschaft | ~50K | 1.25× | |
| 07 | Canton of Bern | ~200K | 1.15× | |
| 08 | Aargau | ~100K | 1.11× | |
| 09 | Valais | ~70K | 1.09× | |
| 10 | Solothurn | ~50K | 1.08× | |
| 11 | Canton of Zug | ~20K | 1.03× | |
| 12 | Canton of St. Gallen | ~80K | 1.02× | |
| 13 | Graubünden | ~40K | 1.02× | |
| 14 | Luzern | ~70K | 1.01× | |
| 15 | Appenzell Innerrhoden | ~2K | 0.98× | |
| 16 | Uri | ~5K | 0.94× | |
| 17 | Schwyz | ~20K | 0.93× | |
| 18 | Canton of Obwalden | ~6K | 0.93× | |
| 19 | Canton of Glarus | ~6K | 0.93× | |
| 20 | Schaffhausen | ~10K | 0.92× | |
| 21 | Canton of Nidwalden | ~6K | 0.92× | |
| 22 | Appenzell Ausserrhoden | ~7K | 0.91× | |
| 23 | Jura | ~10K | 0.89× | |
| 24 | Neuchatel | ~30K | 0.88× | |
| 25 | Fribourg | ~50K | 0.86× | |
| 26 | Thurgau | ~40K | 0.82× |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.52× | ||
| 02 | Real property | Home & Garden | 2.49× | ||
| 03 | Hornbach | Shopping | 2.04× | ||
| 04 | Pastry | Food & Beverages | 2.01× | ||
| 05 | Charity and causes | Business & Career | 1.87× | ||
| 06 | Coop | Food & Beverages | 1.84× | ||
| 07 | Desserts | Food & Beverages | 1.83× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.82× | ||
| 09 | Conforama | Home & Garden | 1.81× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.79× | ||
| 11 | Toys | Games | 1.79× | ||
| 12 | Weddings | Kids & Family | 1.77× | ||
| 13 | Bars | Travel & Leisure | 1.76× | ||
| 14 | Electronics | Technology & Electronics | 1.71× | ||
| 15 | Festival | Music & Radio | 1.66× | ||
| 16 | Lodging | Travel & Leisure | 1.66× | ||
| 17 | Wikipedia | Internet & Social Media | 1.63× | ||
| 18 | Kitchen | Home & Garden | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Indulgence | JOY | 1.43× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.95× |
Water has an estimated audience of 1,622,688 people in Switzerland, concentrated in Canton of Zürich and Vaud.
55.1% of Water fans are female, 44.9% are male, with an average age of 43.5 years.
Water fans show strongest brand affinity for Coop (1.84×), Swiss International Air Lines (1.79×), and Conforama (1.81×) over the country average.
Water fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Vaud (reach ~200K), and Canton of Bern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Water itself, the audience over-indexes on Swiss International Air Lines (1.79×), Conforama (1.81×), Hornbach (2.04×), and Real property (2.49×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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