Rascasse Audience Intelligence

Guangdong Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Guangdong in United Arab Emirates — modelled from more than twelve digital signal sources. Guangdong has an estimated audience of 1,603,257 people in United Arab Emirates.

#11among Region in United Arab Emirates
#54among POI in United Arab Emirates
#76in Travel & Leisure

The average Guangdong fan in United Arab Emirates is 36.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Subway Surfers, Online games, Yas Island, with strongest over-indexing on Subway Surfers (5.87× the country average).

Demographically, the Guangdong audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Guangdong fan in United Arab Emirates is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for Subway Surfers.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Guangdong profile in United Arab Emirates.

Audience size
1.6M
in United Arab Emirates
Gender
20.4%
79.6% male
Age
36.0
average years
Country rank
#492
POI in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guangdong fans

20.4% are female, 79.6% are male, average age 36.0.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Guangdong audience in United Arab Emirates
MetricValue
Female20.4%
Male79.6%
Average age36.0
Estimated audience size1,603,257
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Guangdong audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2934%
30-3930%
40-4916%
50+7%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Guangdong audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Guangdong
CountryShare
Vietnam9.6%
United States6.8%
Saudi Arabia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guangdong audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Guangdong fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~1M1.41×
02Emirate of Sharjah~400K1.00×
03Ras Al Khaimah~80K1.00×
04Emirate of Ajman~200K0.99×
05Fujairah~40K0.98×
06Emirate of Abu Dhabi~600K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guangdong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guangdong audience
#·InterestCategoryAffinity×
01Angry BirdsGames6.84×
02Subway SurfersGames5.87×
03RobloxGames3.08×
04Digital cameraTechnology & Electronics2.14×
05HuaweiTechnology & Electronics2.01×
06Western UnionBusiness & Career1.87×
07Yas IslandTravel & Leisure1.77×
08WikipediaInternet & Social Media1.72×
09Sportswear (activewear)Fashion & Accessoires1.65×
10Ferrari WorldTravel & Leisure1.63×
11MilkFood & Beverages1.60×
12SingaporeTravel & Leisure1.58×
13Online gamesGames1.57×
14RefrigeratorHome & Garden1.57×
15Online pokerGames1.57×
16PizzaFood & Beverages1.55×
17CrosswordGames1.55×
18Hardee'sFood & Beverages1.54×
19VietnamTravel & Leisure1.54×
20VolunteeringPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guangdong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Guangdong audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
SpiritualityBALANCE1.15×
Community OrientationOPEN1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Guangdong audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Social Media UsageJOY0.71×
Family OrientationCONSERVATISM0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Guangdong have in United Arab Emirates?

Guangdong has an estimated audience of 1,603,257 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Guangdong fans?

20.4% of Guangdong fans are female, 79.6% are male, with an average age of 36.0 years.

03

Which brands do Guangdong fans like most?

Guangdong fans show strongest brand affinity for Subway Surfers (5.87×), Online games (1.57×), and Yas Island (1.77×) over the country average.

04

Where do Guangdong fans live in United Arab Emirates?

Guangdong fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Guangdong fans also like?

Beyond Guangdong itself, the audience over-indexes on Online games (1.57×), Yas Island (1.77×), Huawei (2.01×), and Milk (1.6×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Guangdong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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