Rascasse Audience Intelligence

Sharaf DG Target Market in Germany

A data profile of the people who buy, follow and care about Sharaf DG in Germany — modelled from more than twelve digital signal sources. Sharaf DG has an estimated audience of 10,357 people in Germany.

#10084among Brand in Germany#2300in Technology & Electronics

The average Sharaf DG fan in Germany is 39.0 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Augmented reality, Muji, TechCrunch, with strongest over-indexing on Augmented reality (89.45× the country average).

Demographically, the Sharaf DG audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sharaf DG fan in Germany is balanced, around 39.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Augmented reality.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sharaf DG profile in Germany.

Audience size
10K
in Germany
Gender
48.1%♀
51.9% male
Age
39.0
average years
Country rank
#91988
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sharaf DG

48.1% are female, 51.9% are male, average age 39.0.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Sharaf DG audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age39.0
Estimated audience size10,357
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Sharaf DG audience in Germany
Age bracketShare%
16-1922%
20-2916%
30-3920%
40-4926%
50+17%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Sharaf DG audience comes from Germany.

Worldwide audience distribution share by country for Sharaf DG
CountryShare
United Arab Emirates84.5%
India4.2%
Saudi Arabia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sharaf DG audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sharaf DG customers by region in Germany
#RegionReachAffinity×
01Hessen~4K4.48×
02Berlin<1K1.53×
03Bremen<1K1.19×
04Saarland<1K1.02×
05Sachsen-Anhalt<1K0.92×
06Mecklenburg-Vorpommern<1K0.91×
07Bayern~1K0.89×
08Thüringen<1K0.89×
09Hamburg<1K0.88×
10Brandenburg<1K0.84×
11Schleswig-Holstein<1K0.81×
12Rheinland-Pfalz<1K0.79×
13Sachsen<1K0.78×
14Baden-Württemberg<1K0.70×
15Nordrhein-Westfalen~2K0.68×
16Niedersachsen<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Sharaf DG, Germany
0.67×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sharaf DG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sharaf DG audience
#·InterestCategoryAffinity×
01CuisinartHome & Garden97.70×
02Augmented realityTechnology & Electronics89.45×
03MujiHome & Garden83.65×
04DickiesFashion & Accessoires60.42×
05TechCrunchTechnology & Electronics46.90×
06Simon & GarfunkelMusic & Radio36.37×
07CarharttFashion & Accessoires32.46×
08Comme des GarçonsFashion & Accessoires29.71×
09KartellHome & Garden29.08×
10Virtual realityTechnology & Electronics26.09×
11PatagoniaFashion & Accessoires22.19×
12BeetlejuiceMovies & TV20.00×
13Scooby-DooMovies & TV20.00×
14The North FaceFashion & Accessoires17.58×
15Net-a-PorterShopping16.73×
16Bonnie TylerMusic & Radio14.21×
17Stitch!Movies & TV12.62×
18SupremeFashion & Accessoires11.45×
19BalenciagaFashion & Accessoires10.04×
20UniqloShopping6.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sharaf DG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sharaf DG audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER16.75×
Healthy LifestyleBALANCE1.67×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sharaf DG audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sharaf DG's target market in Germany?

Sharaf DG's target market in Germany covers an estimated 10,357 people, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Sharaf DG customers?

48.1% of the Sharaf DG audience are female, 51.9% are male, with an average age of 39.0 years.

03

Which brands do Sharaf DG fans like most?

Sharaf DG fans show strongest brand affinity for Augmented reality (89.45×), Muji (83.65×), and TechCrunch (46.9×) over the country average.

04

Where do Sharaf DG fans live in Germany?

Sharaf DG fans in Germany are most concentrated in Hessen (reach ~4K), Nordrhein-Westfalen (reach ~2K), and Bayern (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Sharaf DG fans also like?

Beyond Sharaf DG itself, the audience over-indexes on Muji (83.65×), TechCrunch (46.9×), Virtual reality (26.09×), and Dickies (60.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Sharaf DG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sharaf DG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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