Rascasse Audience Intelligence

TechCrunch Audience in Germany

A data profile of the people who buy, follow and care about TechCrunch in Germany — modelled from more than twelve digital signal sources. TechCrunch has an estimated audience of 1,150,676 people in Germany.

#1among Tech blog in Germany#194among Website / Newspaper / Magazine in Germany#290in Technology & Electronics

The average TechCrunch fan in Germany is 36.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include Chat GPT, Digit (magazine), State of Decay (video game), with strongest over-indexing on Chat GPT (8.62× the country average).

Demographically, the TechCrunch audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TechCrunch fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chat GPT.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TechCrunch profile in Germany.

Audience size
1.2M
in Germany
Gender
27.1%♀
72.9% male
Age
36.9
average years
Country rank
#5756
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TechCrunch

27.1% are female, 72.9% are male, average age 36.9.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for TechCrunch audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age36.9
Estimated audience size1,150,676
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the TechCrunch audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

5.3%

of the worldwide TechCrunch audience comes from Germany.

Worldwide audience distribution share by country for TechCrunch
CountryShare
United States38.1%
India9.9%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TechCrunch audience in Germany is strongest.

Fig. 05

Top regions by affinity

TechCrunch fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K3.13×
02Hessen~100K1.47×
03Hamburg~30K1.28×
04Bayern~200K1.23×
05Brandenburg~40K1.16×
06Bremen~9K0.96×
07Thüringen~30K0.94×
08Rheinland-Pfalz~50K0.90×
09Baden-Württemberg~100K0.87×
10Schleswig-Holstein~40K0.86×
11Saarland~10K0.86×
12Nordrhein-Westfalen~200K0.85×
13Niedersachsen~90K0.79×
14Sachsen-Anhalt~20K0.76×
15Mecklenburg-Vorpommern~20K0.75×
16Sachsen~40K0.72×
Fig. 06

Affinity by region

Affinity by region — TechCrunch, Germany
0.72×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TechCrunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TechCrunch audience
#·InterestCategoryAffinity×
01Digit (magazine)Shopping99.08×
02State of Decay (video game)Video / Board Game51.02×
03Consumer Electronics ShowTechnology & Electronics25.00×
04Wired (magazine)Technology & Electronics12.95×
05Yahoo! FinanceBusiness & Career11.92×
06N8NTechnology & Electronics11.56×
07MidjourneyTechnology & Electronics11.50×
08DeepSeekTechnology & Electronics10.50×
09Machine learningBusiness & Career9.62×
10Digital transformationBusiness & Career9.30×
11Chat GPTTechnology & Electronics8.62×
12OneDriveTechnology & Electronics6.76×
13Artificial intelligenceTechnology & Electronics6.74×
14MoodleTechnology & Electronics6.70×
15Digital TrendsTechnology & Electronics6.22×
16GrokTechnology & Electronics4.01×
17ClaudeTechnology & Electronics3.83×
18DatabaseTechnology & Electronics3.74×
19GmailInternet & Social Media3.67×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TechCrunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TechCrunch audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.63×
Need for SecurityCONSERVATISM2.55×
Career OrientationPOWER2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TechCrunch audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
Family OrientationCONSERVATISM0.89×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TechCrunch have in Germany?

TechCrunch has an estimated audience of 1,150,676 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of TechCrunch fans?

27.1% of TechCrunch fans are female, 72.9% are male, with an average age of 36.9 years.

03

Which brands do TechCrunch fans like most?

TechCrunch fans show strongest brand affinity for Chat GPT (8.62×), Digit (magazine) (99.08×), and State of Decay (video game) (51.02×) over the country average.

04

Where do TechCrunch fans live in Germany?

TechCrunch fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Berlin (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do TechCrunch fans also like?

Beyond TechCrunch itself, the audience over-indexes on Digit (magazine) (99.08×), State of Decay (video game) (51.02×), Artificial intelligence (6.74×), and N8N (11.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in Germany

See TechCrunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TechCrunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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