TechCrunch Audience in Germany
TechCrunch has an estimated audience of 1,150,980 people in Germany. 27.1% are female, 72.9% are male, average age 36.9. Top regions: Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities: Chat GPT, Digit (magazine), State of Decay (video game), Artificial intelligence, N8N.
The average TechCrunch fan in Germany is 36.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Nordrhein-Westfalen. Top brand affinities include Chat GPT, Digit (magazine), State of Decay (video game), with strongest over-indexing on Chat GPT (8.62× the country average). Demographically, the TechCrunch audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog
Demographics of TechCrunch fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 36.9 |
| Estimated audience size | 1,150,980 |
Audience persona
The typical TechCrunch fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chat GPT.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 260,311 | 1.41× |
| Berlin | 207,470 | 4.03× |
| Nordrhein-Westfalen | 172,423 | 0.68× |
| Hessen | 140,811 | 1.61× |
| Baden-Württemberg | 133,082 | 0.85× |
| Niedersachsen | 59,296 | 0.53× |
| Brandenburg | 48,507 | 1.36× |
| Hamburg | 40,712 | 1.57× |
| Rheinland-Pfalz | 35,821 | 0.62× |
| Schleswig-Holstein | 31,697 | 0.77× |
| Sachsen | 26,692 | 0.47× |
| Sachsen-Anhalt | 10,136 | 0.34× |
| Thüringen | 9,798 | 0.33× |
| Bremen | 7,454 | 0.76× |
| Mecklenburg-Vorpommern | 6,732 | 0.31× |
| Saarland | 5,245 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chat GPT | 8.62× | Technology & Electronics |
| Digit (magazine) | 99.08× | Shopping |
| State of Decay (video game) | 51.02× | |
| Artificial intelligence | 6.74× | Technology & Electronics |
| N8N | 11.56× | Technology & Electronics |
| Midjourney | 11.5× | Technology & Electronics |
| Wired (magazine) | 12.95× | Technology & Electronics |
| Gmail | 3.67× | Internet & Social Media |
| Machine learning | 9.62× | Business & Career |
| OneDrive | 6.76× | Technology & Electronics |
| Consumer Electronics Show | 25× | Technology & Electronics |
| DeepSeek | 10.5× | Technology & Electronics |
| Sports | 1.91× | Sports |
| Digital Trends | 6.22× | Technology & Electronics |
| Moodle | 6.7× | Technology & Electronics |
| Yahoo! Finance | 11.92× | Business & Career |
| Database | 3.74× | Technology & Electronics |
| Digital transformation | 9.3× | Business & Career |
| DALL-E | 15.15× | Technology & Electronics |
| OMR | 11.23× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 8.66 |
| Sustainability | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| Career Orientation | POWER | 1.36 |
| Need for Security | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| India | 10.0% |
| Japan | 6.8% |
See TechCrunch audiences in other countries
More Tech blog audiences in Germany
- The Verge (833,040)
- The Next Web (70,224)
- Engadget (28,481)
- Gizmodo (22,163)
- Tech Insider (22,071)
Frequently asked questions
How many fans does TechCrunch have in Germany?
TechCrunch has an estimated audience of 1,150,980 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of TechCrunch fans?
27.1% of TechCrunch fans are female, 72.9% are male, with an average age of 36.9 years.
Which brands do TechCrunch fans like most?
TechCrunch fans show strongest brand affinity for Chat GPT (8.62×), Digit (magazine) (99.08×), and State of Decay (video game) (51.02×) over the country average.
Where do TechCrunch fans live in Germany?
TechCrunch fans in Germany are most concentrated in Bayern (reach 260,311), Berlin (reach 207,470), and Nordrhein-Westfalen (reach 172,423). These three regions account for the largest share of the active audience.
What other brands do TechCrunch fans also like?
Beyond TechCrunch itself, the audience over-indexes on Digit (magazine) (99.08×), State of Decay (video game) (51.02×), Artificial intelligence (6.74×), and N8N (11.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TechCrunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.