DeepSeek Audience in Germany
DeepSeek has an estimated audience of 1,176,163 people in Germany. 41.5% are female, 58.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Business English, CAC 40, Irish Ferries, Stradivarius.
The average DeepSeek fan in Germany is 40.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Business English, CAC 40, with strongest over-indexing on Gil Ofarim (3.46× the country average). Demographically, the DeepSeek audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of DeepSeek fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 40.0 |
| Estimated audience size | 1,176,163 |
Audience persona
The typical DeepSeek fan in Germany is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,679 | 1.08× |
| Bayern | 206,703 | 1.09× |
| Baden-Württemberg | 175,253 | 1.09× |
| Hessen | 174,423 | 1.95× |
| Niedersachsen | 96,575 | 0.85× |
| Berlin | 77,859 | 1.48× |
| Sachsen | 51,572 | 0.89× |
| Rheinland-Pfalz | 47,806 | 0.81× |
| Schleswig-Holstein | 33,474 | 0.79× |
| Hamburg | 29,163 | 1.1× |
| Brandenburg | 27,086 | 0.74× |
| Thüringen | 21,301 | 0.71× |
| Sachsen-Anhalt | 20,647 | 0.68× |
| Saarland | 12,548 | 0.87× |
| Mecklenburg-Vorpommern | 11,922 | 0.53× |
| Bremen | 11,489 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.46× | Music & Radio |
| Business English | 5.49× | Business & Career |
| CAC 40 | 2.27× | Business & Career |
| Irish Ferries | 12.93× | Cars & Mobility |
| Stradivarius | 1.78× | Shopping |
| Progressive rock | 1.6× | Music & Radio |
| Atkins diet | 5.5× | Health |
| VfL Wolfsburg | 1.53× | Sports |
| Home Delivery | 2.47× | Food & Beverages |
| Hypertext | 2.48× | Technology & Electronics |
| Software engineer | 7.21× | Technology & Electronics |
| Grinch | 1.8× | Movies & TV |
| Grappling | 1.51× | Sports |
| Ayrton Senna | 3.28× | Sports |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Stamp collecting | 2.82× | Home & Garden |
| Ellmau | 4.69× | Travel & Leisure |
| Jaguar F-Pace | 3.15× | Cars & Mobility |
| Elīna Garanča | 3.64× | Music & Radio |
| Jesse Plemons | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.91 |
| Need for Security | CONSERVATISM | 1.82 |
| Sustainability | BALANCE | 1.53 |
| Career Orientation | POWER | 1.52 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 43.4% |
| United States | 4.3% |
| Brazil | 4.1% |
See DeepSeek audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does DeepSeek have in Germany?
DeepSeek has an estimated audience of 1,176,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DeepSeek fans?
41.5% of DeepSeek fans are female, 58.5% are male, with an average age of 40.0 years.
Which brands do DeepSeek fans like most?
DeepSeek fans show strongest brand affinity for Gil Ofarim (3.46×), Business English (5.49×), and CAC 40 (2.27×) over the country average.
Where do DeepSeek fans live in Germany?
DeepSeek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,679), Bayern (reach 206,703), and Baden-Württemberg (reach 175,253). These three regions account for the largest share of the active audience.
What other brands do DeepSeek fans also like?
Beyond DeepSeek itself, the audience over-indexes on Business English (5.49×), CAC 40 (2.27×), Irish Ferries (12.93×), and Stradivarius (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeepSeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.