Rascasse Audience Intelligence

DeepSeek Target Market in United States

A data profile of the people who buy, follow and care about DeepSeek in United States — modelled from more than twelve digital signal sources. DeepSeek has an estimated audience of 2,457,631 people in United States.

#10among Generative AI in United States#1214among Brand in United States#449in Technology & Electronics

The average DeepSeek fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Amazon Web Services, A Million Ways to Die in the West, Microsoft Azure, with strongest over-indexing on Amazon Web Services (33.16× the country average).

Demographically, the DeepSeek audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeepSeek fan in United States is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Amazon Web Services.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeepSeek profile in United States.

Audience size
2.5M
in United States
Gender
38.5%♀
61.5% male
Age
37.6
average years
Country rank
#12066
Brand in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeepSeek

38.5% are female, 61.5% are male, average age 37.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for DeepSeek audience in United States
MetricValue
Female38.5%
Male61.5%
Average age37.6
Estimated audience size2,457,631
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the DeepSeek audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide DeepSeek audience comes from United States.

Worldwide audience distribution share by country for DeepSeek
CountryShare
China45.6%
Brazil3.8%
United States3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeepSeek audience in United States is strongest.

Fig. 05

Top regions by affinity

DeepSeek customers by region in United States
#RegionReachAffinity×
01California~1M3.33×
02Washington~100K2.48×
03Washington, District of Columbia~20K2.05×
04Oregon~50K1.68×
05New York~300K1.63×
06Massachusetts~90K1.56×
07New Jersey~100K1.53×
08Virginia~90K1.32×
09Utah~30K1.32×
10Nevada~30K1.22×
11Maryland~60K1.17×
12Illinois~100K1.14×
13Connecticut~30K1.14×
14Texas~300K1.13×
15Georgia~100K1.13×
16Arizona~60K1.11×
17Florida~200K1.00×
18Pennsylvania~90K0.98×
19Kansas~20K0.98×
20Michigan~70K0.94×
21Missouri~40K0.93×
22Rhode Island~8K0.92×
23Colorado~40K0.91×
24North Carolina~80K0.90×
25Indiana~50K0.90×
26Hawaii~10K0.90×
27Minnesota~40K0.87×
28New Hampshire~9K0.82×
29Delaware~6K0.82×
30Ohio~70K0.77×
31Iowa~20K0.75×
32Louisiana~30K0.74×
33Oklahoma~20K0.74×
34Wisconsin~30K0.73×
35Vermont~4K0.73×
36New Mexico~10K0.71×
37Tennessee~40K0.69×
38Nebraska~10K0.69×
39Arkansas~20K0.67×
40Idaho~10K0.67×
41Maine~7K0.67×
42Alaska~4K0.66×
43North Dakota~4K0.64×
44Alabama~20K0.61×
45South Dakota~4K0.61×
46Kentucky~20K0.60×
47South Carolina~20K0.58×
48Montana~4K0.56×
49Mississippi~10K0.55×
50West Virginia~7K0.54×
Fig. 06

Affinity by region

Affinity by region — DeepSeek, United States
0.54×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeepSeek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeepSeek audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV63.60×
02Microsoft AzureTechnology & Electronics35.02×
03Amazon Web ServicesTechnology & Electronics33.16×
04Product HuntInternet & Social Media24.14×
05Microsoft StoreTechnology & Electronics15.34×
06Web serverTechnology & Electronics9.85×
07Data scienceBusiness & Career9.82×
08GizmodoTechnology & Electronics9.55×
09The VergeTechnology & Electronics8.18×
10Books-A-MillionLiterature6.71×
11Dropbox (service)Technology & Electronics6.70×
12Google ImagesInternet & Social Media5.88×
13CNETTechnology & Electronics5.11×
14Information securityBusiness & Career4.35×
15InnovationBusiness & Career3.97×
16Cloud computingTechnology & Electronics3.95×
17LinkedInInternet & Social Media3.50×
18Artificial intelligenceTechnology & Electronics2.41×
19Google MapsInternet & Social Media1.79×
20RedditInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeepSeek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeepSeek audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.55×
Early Adopter MentalityPOWER2.38×
Career OrientationPOWER1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeepSeek audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeepSeek's target market in United States?

DeepSeek's target market in United States covers an estimated 2,457,631 people, concentrated in California and Texas.

02

What is the gender split and age of DeepSeek customers?

38.5% of the DeepSeek audience are female, 61.5% are male, with an average age of 37.6 years.

03

Which brands do DeepSeek fans like most?

DeepSeek fans show strongest brand affinity for Amazon Web Services (33.16×), A Million Ways to Die in the West (63.6×), and Microsoft Azure (35.02×) over the country average.

04

Where do DeepSeek fans live in United States?

DeepSeek fans in United States are most concentrated in California (reach ~1M), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DeepSeek fans also like?

Beyond DeepSeek itself, the audience over-indexes on A Million Ways to Die in the West (63.6×), Microsoft Azure (35.02×), Web server (9.85×), and Cloud computing (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Generative AI audiences in United States

See DeepSeek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeepSeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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