DeepSeek Audience in United States

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DeepSeek has an estimated audience of 2,959,832 people in United States. 45.3% are female, 54.7% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, The Devil's Rejects, Elsword, Nationality, Jeremy Riddle.

The average DeepSeek fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, The Devil's Rejects, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (10.02× the country average). Demographically, the DeepSeek audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of DeepSeek fans

Demographic split for DeepSeek audience in United States
MetricValue
Female45.3%
Male54.7%
Average age40.0
Estimated audience size2,959,832

Audience persona

The typical DeepSeek fan in United States is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for DeepSeek in United States
RegionReachAffinity
California874,7342.69×
Texas313,9541.23×
New York276,0451.67×
Florida210,0121.05×
Washington128,9722.17×
New Jersey122,3371.63×
Illinois121,1181.23×
Georgia108,9761.2×
Pennsylvania103,9651.04×
Virginia101,2681.4×
Massachusetts98,0341.68×
North Carolina84,7760.95×
Michigan77,5351×
Ohio74,2710.81×
Arizona67,2511.11×
Maryland61,1391.2×
Oregon55,0241.62×
Indiana50,9770.94×
Colorado46,0780.99×
Missouri44,1380.93×
Tennessee42,9200.72×
Minnesota37,8560.89×
Connecticut35,6751.2×
Wisconsin34,0780.77×
Utah32,7761.24×
Nevada31,6131.1×
South Carolina26,3090.59×
Alabama26,2820.64×
Louisiana24,5960.64×
Oklahoma23,8840.73×
Kentucky22,5380.61×
Kansas20,3210.87×
Washington, District of Columbia19,7752.22×
Iowa18,7230.77×
Arkansas16,2880.67×
Mississippi12,5670.52×
Hawaii10,7600.85×
Idaho9,8660.66×
New Hampshire9,7990.84×
New Mexico9,7340.66×
Nebraska9,7170.65×
Rhode Island9,0120.96×
Maine7,1300.67×
West Virginia6,8410.5×
Delaware6,5140.8×
Montana4,5280.55×
South Dakota3,9230.57×
Vermont3,7180.72×
North Dakota3,6720.6×
Alaska3,1220.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeepSeek audience
BrandAffinityCategory
Lulu 黃路梓茵10.02×Movies & TV
The Devil's Rejects18.12×Movies & TV
Elsword23.86×Games
Nationality2.62×Politics & Society
Jeremy Riddle44.78×Music & Radio
Cadillac Ranch12.31×Cars & Mobility
Wikia2.89×Internet & Social Media
Mangaka3.25×Literature
Israel1.55×Travel & Leisure
Stamp collecting3.44×Home & Garden
Home staging3.8×Home & Garden
Bank account1.53×Business & Career
St. Ives8.53×Travel & Leisure
Business English3.34×Business & Career
Atkins diet3.06×Health
Jesse Plemons1.93×Movies & TV
Regional styles of Mexican music1.58×Music & Radio
Mothercare1.73×Kids & Family
Kendra Scott1.54×Fashion & Accessoires
Nebraska Cornhuskers football1.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeepSeek audience
TraitClusterScore
Need for SecurityCONSERVATISM2.52
Early Adopter MentalityPOWER2.5
LGBTQ+ IdentityOPEN1.8
Luxury OrientationPREMIUM1.72
Convenience OrientationPREMIUM1.55
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for DeepSeek
CountryShare
China43.4%
United States4.3%
Brazil4.1%

See DeepSeek audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does DeepSeek have in United States?

DeepSeek has an estimated audience of 2,959,832 people in United States, concentrated in California and Texas.

What is the gender split and age of DeepSeek fans?

45.3% of DeepSeek fans are female, 54.7% are male, with an average age of 40.0 years.

Which brands do DeepSeek fans like most?

DeepSeek fans show strongest brand affinity for Lulu 黃路梓茵 (10.02×), The Devil's Rejects (18.12×), and Elsword (23.86×) over the country average.

Where do DeepSeek fans live in United States?

DeepSeek fans in United States are most concentrated in California (reach 874,734), Texas (reach 313,954), and New York (reach 276,045). These three regions account for the largest share of the active audience.

What other brands do DeepSeek fans also like?

Beyond DeepSeek itself, the audience over-indexes on The Devil's Rejects (18.12×), Elsword (23.86×), Nationality (2.62×), and Jeremy Riddle (44.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeepSeek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.