Midjourney Audience in Germany
Midjourney has an estimated audience of 1,363,131 people in Germany. 41.3% are female, 58.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sex and the City, GitHub, Software as a service, JACK & JONES, Dropbox (service).
The average Midjourney fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sex and the City, GitHub, Software as a service, with strongest over-indexing on Sex and the City (7.26× the country average). Demographically, the Midjourney audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Generative AI
Demographics of Midjourney fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.9 |
| Estimated audience size | 1,363,131 |
Audience persona
The typical Midjourney fan in Germany is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sex and the City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,581 | 1.07× |
| Bayern | 258,612 | 1.18× |
| Baden-Württemberg | 206,215 | 1.11× |
| Hessen | 157,027 | 1.51× |
| Berlin | 115,466 | 1.89× |
| Niedersachsen | 112,519 | 0.85× |
| Sachsen | 59,596 | 0.89× |
| Rheinland-Pfalz | 57,500 | 0.84× |
| Hamburg | 45,961 | 1.49× |
| Schleswig-Holstein | 43,994 | 0.9× |
| Brandenburg | 33,407 | 0.79× |
| Thüringen | 21,856 | 0.63× |
| Sachsen-Anhalt | 20,128 | 0.57× |
| Mecklenburg-Vorpommern | 14,189 | 0.55× |
| Saarland | 12,052 | 0.72× |
| Bremen | 11,713 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sex and the City | 7.26× | Movies & TV |
| GitHub | 11.02× | Internet & Social Media |
| Software as a service | 20.35× | Technology & Electronics |
| JACK & JONES | 21.12× | Fashion & Accessoires |
| Dropbox (service) | 8.69× | Technology & Electronics |
| TechCrunch | 11.63× | Technology & Electronics |
| Office 365 | 6.26× | Technology & Electronics |
| Google Drive | 5.19× | Technology & Electronics |
| 2.4× | Internet & Social Media | |
| Moodle | 5.97× | Technology & Electronics |
| Canva | 5.53× | Technology & Electronics |
| Modern architecture | 2.99× | Arts & Culture |
| Tagesschau | 1.56× | Movies & TV |
| Bling-bling | 13.94× | Fashion & Accessoires |
| Digital transformation | 6.8× | Business & Career |
| AngularJS | 8.83× | Technology & Electronics |
| Commerzbank | 1.73× | Business & Career |
| Udemy | 6.36× | Business & Career |
| Adobe | 6.44× | Technology & Electronics |
| Computer security | 2.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.09 |
| Career Orientation | POWER | 1.66 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.55 |
| Need for Security | CONSERVATISM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 32.3% |
| United States | 8.9% |
| Japan | 7.1% |
See Midjourney audiences in other countries
More Generative AI audiences in Germany
Frequently asked questions
How many fans does Midjourney have in Germany?
Midjourney has an estimated audience of 1,363,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Midjourney fans?
41.3% of Midjourney fans are female, 58.7% are male, with an average age of 39.9 years.
Which brands do Midjourney fans like most?
Midjourney fans show strongest brand affinity for Sex and the City (7.26×), GitHub (11.02×), and Software as a service (20.35×) over the country average.
Where do Midjourney fans live in Germany?
Midjourney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,581), Bayern (reach 258,612), and Baden-Württemberg (reach 206,215). These three regions account for the largest share of the active audience.
What other brands do Midjourney fans also like?
Beyond Midjourney itself, the audience over-indexes on GitHub (11.02×), Software as a service (20.35×), JACK & JONES (21.12×), and Dropbox (service) (8.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Midjourney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.