Rascasse Audience Intelligence

Midjourney Target Market in United States

A data profile of the people who buy, follow and care about Midjourney in United States — modelled from more than twelve digital signal sources. Midjourney has an estimated audience of 3,008,066 people in United States.

#9among Generative AI in United States#1054among Brand in United States#410in Technology & Electronics

The average Midjourney fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eurostar, Software as a service, Sharp Aquos, with strongest over-indexing on Eurostar (71.54× the country average).

Demographically, the Midjourney audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midjourney fan in United States is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurostar.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midjourney profile in United States.

Audience size
3M
in United States
Gender
47.9%♀
52.1% male
Age
35.2
average years
Country rank
#10274
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Midjourney

47.9% are female, 52.1% are male, average age 35.2.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Midjourney audience in United States
MetricValue
Female47.9%
Male52.1%
Average age35.2
Estimated audience size3,008,066
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Midjourney audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Midjourney audience comes from United States.

Worldwide audience distribution share by country for Midjourney
CountryShare
China36.1%
United States8.4%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midjourney audience in United States is strongest.

Fig. 05

Top regions by affinity

Midjourney customers by region in United States
#RegionReachAffinity×
01California~800K2.26×
02Oregon~60K1.77×
03Washington~100K1.74×
04Washington, District of Columbia~20K1.74×
05Utah~50K1.73×
06New York~300K1.55×
07Colorado~70K1.35×
08Nevada~40K1.31×
09Florida~300K1.26×
10Georgia~100K1.25×
11New Jersey~100K1.24×
12Arizona~70K1.18×
13Virginia~90K1.16×
14Massachusetts~70K1.16×
15Hawaii~10K1.05×
16Idaho~20K1.03×
17Rhode Island~10K1.02×
18Texas~300K1.01×
19Illinois~100K0.99×
20Connecticut~30K0.99×
21Missouri~50K0.98×
22Maryland~50K0.97×
23North Carolina~90K0.95×
24Kansas~20K0.95×
25Tennessee~60K0.92×
26New Hampshire~10K0.91×
27Vermont~5K0.89×
28Pennsylvania~90K0.87×
29Montana~7K0.86×
30Michigan~70K0.84×
31Maine~9K0.84×
32Alaska~6K0.84×
33Minnesota~40K0.82×
34Ohio~80K0.81×
35Indiana~40K0.77×
36South Carolina~40K0.77×
37Arkansas~20K0.77×
38Alabama~30K0.76×
39Oklahoma~30K0.76×
40New Mexico~10K0.76×
41Louisiana~30K0.74×
42Delaware~6K0.74×
43Wisconsin~30K0.71×
44Kentucky~30K0.71×
45North Dakota~4K0.70×
46Nebraska~10K0.68×
47Mississippi~20K0.66×
48South Dakota~5K0.65×
49West Virginia~9K0.64×
50Iowa~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Midjourney, United States
0.60×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midjourney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midjourney audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics72.57×
02EurostarCars & Mobility71.54×
03Software as a serviceTechnology & Electronics23.16×
04Bordeaux wineFood & Beverages20.37×
05WordPressTechnology & Electronics10.10×
06Vanessa HudgensMovies & TV8.71×
07Key FoodShopping6.98×
08InnovationBusiness & Career3.56×
09NASDAQBusiness & Career3.31×
10Backpacking (travel)Travel & Leisure3.31×
11LinkedInInternet & Social Media3.27×
12Sustainable energyHome & Garden3.07×
13Eyelash extensionsBeauty & Wellness2.90×
14Renewable energyBusiness & Career2.26×
15Digital photographyBusiness & Career2.24×
16The UPS StoreShopping1.99×
17Artificial intelligenceTechnology & Electronics1.98×
18Google DriveTechnology & Electronics1.71×
19IKEAHome & Garden1.70×
20Mortgage loansBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midjourney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midjourney audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
Convenience OrientationPREMIUM1.58×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midjourney audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
TraditionCONSERVATISM0.99×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Midjourney's target market in United States?

Midjourney's target market in United States covers an estimated 3,008,066 people, concentrated in California and New York.

02

What is the gender split and age of Midjourney customers?

47.9% of the Midjourney audience are female, 52.1% are male, with an average age of 35.2 years.

03

Which brands do Midjourney fans like most?

Midjourney fans show strongest brand affinity for Eurostar (71.54×), Software as a service (23.16×), and Sharp Aquos (72.57×) over the country average.

04

Where do Midjourney fans live in United States?

Midjourney fans in United States are most concentrated in California (reach ~800K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Midjourney fans also like?

Beyond Midjourney itself, the audience over-indexes on Software as a service (23.16×), Sharp Aquos (72.57×), Bordeaux wine (20.37×), and Innovation (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Midjourney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Midjourney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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