Midjourney Audience in United States

Midjourney logo

Midjourney has an estimated audience of 3,233,045 people in United States. 45.5% are female, 54.5% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Elsword, Dog breed, Voter registration.

The average Midjourney fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Elsword, with strongest over-indexing on Mount Kilimanjaro (50.27× the country average). Demographically, the Midjourney audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Generative AI

Demographics of Midjourney fans

Demographic split for Midjourney audience in United States
MetricValue
Female45.5%
Male54.5%
Average age40.0
Estimated audience size3,233,045

Audience persona

The typical Midjourney fan in United States is balanced, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Midjourney in United States
RegionReachAffinity
California826,7482.33×
New York293,8431.63×
Texas286,0641.03×
Florida269,4411.23×
Georgia125,5491.26×
Washington117,1131.81×
Illinois110,1521.02×
New Jersey101,4401.23×
Pennsylvania97,8670.9×
Virginia95,7391.22×
North Carolina91,8590.94×
Ohio85,6880.86×
Arizona83,8601.27×
Massachusetts76,4401.2×
Michigan74,3980.88×
Oregon70,1781.89×
Colorado65,8981.29×
Tennessee58,4930.9×
Maryland54,3500.98×
Missouri50,6440.97×
Utah49,6591.72×
Indiana47,6550.81×
Nevada41,2661.32×
Minnesota39,7090.86×
South Carolina36,0580.74×
Alabama35,2290.78×
Wisconsin34,8740.72×
Connecticut32,1510.99×
Louisiana29,1950.7×
Kentucky28,7260.71×
Oklahoma27,3390.76×
Kansas20,1700.79×
Arkansas19,4470.73×
Washington, District of Columbia18,5941.91×
Idaho15,9930.99×
Mississippi15,5670.58×
Iowa15,5170.58×
Hawaii13,8160.99×
New Mexico11,9670.74×
New Hampshire11,1680.88×
Nebraska10,2070.63×
Rhode Island9,8850.96×
Maine9,7400.84×
West Virginia8,4710.56×
Montana7,0310.78×
Delaware6,2330.7×
Alaska5,7230.83×
Vermont4,4100.78×
South Dakota4,0090.54×
North Dakota3,9240.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midjourney audience
BrandAffinityCategory
Mount Kilimanjaro50.27×Travel & Leisure
Lulu 黃路梓茵7.83×Movies & TV
Elsword24.09×Games
Dog breed1.53×Pets & Animals
Voter registration5.72×Politics & Society
Grinch4.37×Movies & TV
Vocal harmony4.84×Music & Radio
Historic site4.33×Arts & Culture
Governor of Michigan6.36×Politics & Society
Fairy godmother6.33×Literature
Home staging4.41×Home & Garden
Jesse Plemons2.87×Movies & TV
Stamp collecting3.69×Home & Garden
Product design1.52×Business & Career
Electrolyte3.45×Health
Wikia2.44×Internet & Social Media
Mangaka2.88×Literature
UK garage3.65×Music & Radio
Karbala6.11×Travel & Leisure
Kendra Scott1.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midjourney audience
TraitClusterScore
Early Adopter MentalityPOWER2.28
Luxury OrientationPREMIUM1.59
TravellingTHRILL1.51
LGBTQ+ IdentityOPEN1.49
Risk AppetiteTHRILL1.48
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Midjourney
CountryShare
China32.3%
United States8.9%
Japan7.1%

See Midjourney audiences in other countries

More Generative AI audiences in United States

Frequently asked questions

How many fans does Midjourney have in United States?

Midjourney has an estimated audience of 3,233,045 people in United States, concentrated in California and New York.

What is the gender split and age of Midjourney fans?

45.5% of Midjourney fans are female, 54.5% are male, with an average age of 40.0 years.

Which brands do Midjourney fans like most?

Midjourney fans show strongest brand affinity for Mount Kilimanjaro (50.27×), Lulu 黃路梓茵 (7.83×), and Elsword (24.09×) over the country average.

Where do Midjourney fans live in United States?

Midjourney fans in United States are most concentrated in California (reach 826,748), New York (reach 293,843), and Texas (reach 286,064). These three regions account for the largest share of the active audience.

What other brands do Midjourney fans also like?

Beyond Midjourney itself, the audience over-indexes on Lulu 黃路梓茵 (7.83×), Elsword (24.09×), Dog breed (1.53×), and Voter registration (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midjourney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.