Carhartt Audience in Germany
Carhartt has an estimated audience of 1,718,882 people in Germany. 41.7% are female, 58.3% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial technology, Uniqlo, Comme des Garçons, Sports, Arts and music.
The average Carhartt fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial technology, Uniqlo, Comme des Garçons, with strongest over-indexing on Financial technology (7.16× the country average). Demographically, the Carhartt audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Carhartt fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 28.9 |
| Estimated audience size | 1,718,882 |
Audience persona
The typical Carhartt fan in Germany is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,639 | 1.12× |
| Bayern | 264,216 | 0.96× |
| Baden-Württemberg | 219,097 | 0.93× |
| Niedersachsen | 151,622 | 0.91× |
| Hessen | 131,894 | 1.01× |
| Berlin | 117,735 | 1.53× |
| Sachsen | 85,093 | 1.01× |
| Schleswig-Holstein | 74,761 | 1.21× |
| Rheinland-Pfalz | 70,342 | 0.82× |
| Hamburg | 56,872 | 1.46× |
| Brandenburg | 47,344 | 0.89× |
| Thüringen | 39,167 | 0.89× |
| Sachsen-Anhalt | 29,290 | 0.66× |
| Mecklenburg-Vorpommern | 27,577 | 0.84× |
| Saarland | 19,860 | 0.94× |
| Bremen | 12,113 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 7.16× | Business & Career |
| Uniqlo | 5.3× | Shopping |
| Comme des Garçons | 9.42× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| Arts and music | 1.52× | Arts & Culture |
| Bershka | 4.57× | Shopping |
| Lindex | 10.27× | Fashion & Accessoires |
| Outdoor recreation | 1.52× | Sports |
| Skatepark | 7.24× | Sports |
| Sellpy | 4.46× | Fashion & Accessoires |
| Puma | 5× | Fashion & Accessoires |
| Breuninger | 2.58× | Fashion & Accessoires |
| TikTok | 1.53× | Internet & Social Media |
| COS | 3.83× | Shopping |
| Helly Hansen | 9.85× | Fashion & Accessoires |
| American Eagle Outfitters | 8.96× | Fashion & Accessoires |
| Sneaker collecting | 3.95× | Fashion & Accessoires |
| H&M | 1.77× | Shopping |
| Footwear | 1.92× | Fashion & Accessoires |
| Surfboard | 5.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.97 |
| Sustainability | BALANCE | 1.75 |
| Career Orientation | POWER | 1.36 |
| Creativity | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| Japan | 10.8% |
| United Kingdom | 5.8% |
See Carhartt audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Carhartt have in Germany?
Carhartt has an estimated audience of 1,718,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carhartt fans?
41.7% of Carhartt fans are female, 58.3% are male, with an average age of 28.9 years.
Which brands do Carhartt fans like most?
Carhartt fans show strongest brand affinity for Financial technology (7.16×), Uniqlo (5.3×), and Comme des Garçons (9.42×) over the country average.
Where do Carhartt fans live in Germany?
Carhartt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,639), Bayern (reach 264,216), and Baden-Württemberg (reach 219,097). These three regions account for the largest share of the active audience.
What other brands do Carhartt fans also like?
Beyond Carhartt itself, the audience over-indexes on Uniqlo (5.3×), Comme des Garçons (9.42×), Sports (1.91×), and Arts and music (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carhartt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.