6PM Audience in Germany
6PM has an estimated audience of 3,767,918 people in Germany. 52.2% are female, 47.8% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, CAC 40, Combat sport, Stamp collecting.
The average 6PM fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, CAC 40, with strongest over-indexing on Gil Ofarim (1.91× the country average). Demographically, the 6PM audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of 6PM fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.7 |
| Estimated audience size | 3,767,918 |
Audience persona
The typical 6PM fan in Germany is balanced, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,094,515 | 1.33× |
| Bayern | 728,757 | 1.2× |
| Baden-Württemberg | 599,821 | 1.17× |
| Niedersachsen | 452,980 | 1.24× |
| Hessen | 380,100 | 1.32× |
| Rheinland-Pfalz | 207,251 | 1.1× |
| Schleswig-Holstein | 156,049 | 1.15× |
| Sachsen | 143,359 | 0.78× |
| Berlin | 134,466 | 0.8× |
| Brandenburg | 111,678 | 0.96× |
| Thüringen | 83,829 | 0.87× |
| Sachsen-Anhalt | 76,204 | 0.78× |
| Hamburg | 75,926 | 0.89× |
| Mecklenburg-Vorpommern | 58,200 | 0.81× |
| Saarland | 36,422 | 0.79× |
| Bremen | 26,377 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.91× | Music & Radio |
| Progressive rock | 2.19× | Music & Radio |
| CAC 40 | 1.93× | Business & Career |
| Combat sport | 1.6× | Sports |
| Stamp collecting | 4.54× | Home & Garden |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Whist | 3.55× | Games |
| Information sensitivity | 3.4× | Technology & Electronics |
| Phil Campbell (musician) | 3.23× | Music & Radio |
| Ireen Sheer | 1.71× | Music & Radio |
| Erkrath | 4.62× | Travel & Leisure |
| Bank account | 1.71× | Business & Career |
| Hostelworld | 3.43× | Travel & Leisure |
| Staycation | 2.01× | Home & Garden |
| Giotto | 3.05× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.53× | Music & Radio |
| Jason Clarke (actor) | 2.45× | Movies & TV |
| Graham Greene | 2.29× | Literature |
| Hatten | 2.65× | Travel & Leisure |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.51 |
| Sustainability | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.12 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.1% |
| United States | 10.8% |
| China | 5.7% |
See 6PM audiences in other countries
More Streetwear audiences in Germany
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
- Carhartt (1,718,883)
Frequently asked questions
How many fans does 6PM have in Germany?
6PM has an estimated audience of 3,767,918 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 6PM fans?
52.2% of 6PM fans are female, 47.8% are male, with an average age of 34.7 years.
Which brands do 6PM fans like most?
6PM fans show strongest brand affinity for Gil Ofarim (1.91×), Progressive rock (2.19×), and CAC 40 (1.93×) over the country average.
Where do 6PM fans live in Germany?
6PM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,094,515), Bayern (reach 728,757), and Baden-Württemberg (reach 599,821). These three regions account for the largest share of the active audience.
What other brands do 6PM fans also like?
Beyond 6PM itself, the audience over-indexes on Progressive rock (2.19×), CAC 40 (1.93×), Combat sport (1.6×), and Stamp collecting (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 6PM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.