6PM Target Market in Germany
A data profile of the people who buy, follow and care about 6PM in Germany — modelled from more than twelve digital signal sources. 6PM has an estimated audience of 3,541,200 people in Germany.
The average 6PM fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sports, FIFA World Cup, Streetwear, with strongest over-indexing on Sports (1.54× the country average).
Demographically, the 6PM audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 6PM fan in Germany is balanced, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
At a glance
The key figures that characterise the 6PM profile in Germany.
Search interest · 12-month trend
Customer demographics of 6PM
52.2% are female, 47.8% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.7 |
| Estimated audience size | 3,541,200 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide 6PM audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 55.5% |
| United States | 10.9% |
| China | 6.1% |
Geography
Where the 6PM audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.24× | |
| 02 | Niedersachsen | ~400K | 1.21× | |
| 03 | Bayern | ~700K | 1.19× | |
| 04 | Nordrhein-Westfalen | ~1M | 1.16× | |
| 05 | Schleswig-Holstein | ~200K | 1.12× | |
| 06 | Thüringen | ~100K | 1.11× | |
| 07 | Rheinland-Pfalz | ~200K | 1.10× | |
| 08 | Baden-Württemberg | ~600K | 1.09× | |
| 09 | Brandenburg | ~100K | 1.07× | |
| 10 | Sachsen-Anhalt | ~90K | 0.96× | |
| 11 | Mecklenburg-Vorpommern | ~70K | 0.95× | |
| 12 | Sachsen | ~200K | 0.83× | |
| 13 | Saarland | ~40K | 0.82× | |
| 14 | Hamburg | ~70K | 0.79× | |
| 15 | Bremen | ~20K | 0.76× | |
| 16 | Berlin | ~100K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 6PM audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban Outfitters | Shopping | 3.11× | ||
| 02 | Underground hip hop | Music & Radio | 3.10× | ||
| 03 | Converse | Fashion & Accessoires | 3.03× | ||
| 04 | Bershka | Shopping | 2.89× | ||
| 05 | Streetwear | Fashion & Accessoires | 2.82× | ||
| 06 | Nike | Fashion & Accessoires | 2.35× | ||
| 07 | Uniqlo | Shopping | 2.31× | ||
| 08 | Twitch | Games | 2.08× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 2.04× | ||
| 10 | Zara | Shopping | 1.97× | ||
| 11 | Breuninger | Fashion & Accessoires | 1.96× | ||
| 12 | Self-love | Health | 1.84× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.83× | ||
| 14 | Adidas | Fashion & Accessoires | 1.80× | ||
| 15 | Primark | Shopping | 1.73× | ||
| 16 | Hermès | Fashion & Accessoires | 1.71× | ||
| 17 | FIFA World Cup | Sports | 1.61× | ||
| 18 | Sports | Sports | 1.54× | ||
| 19 | H&M | Shopping | 1.54× | ||
| 20 | Rossmann | Shopping | 1.50× |
Personality of the 6PM audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Sustainability | BALANCE | 1.42× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× |
Frequently asked questions
Who is 6PM's target market in Germany?
6PM's target market in Germany covers an estimated 3,541,200 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 6PM customers?
52.2% of the 6PM audience are female, 47.8% are male, with an average age of 34.7 years.
Which brands do 6PM fans like most?
6PM fans show strongest brand affinity for Sports (1.54×), FIFA World Cup (1.61×), and Streetwear (2.82×) over the country average.
Where do 6PM fans live in Germany?
6PM fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do 6PM fans also like?
Beyond 6PM itself, the audience over-indexes on FIFA World Cup (1.61×), Streetwear (2.82×), Nike (2.35×), and H&M (1.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Streetwear audiences in Germany
- Lacoste (2,963,664)
- Supreme (2,150,049)
- Levi Strauss & Co. (2,093,807)
- LFDY (1,761,537)
- Carhartt (1,683,358)
See 6PM audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for 6PM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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