Rascasse Audience Intelligence

6PM Target Market in United States

A data profile of the people who buy, follow and care about 6PM in United States — modelled from more than twelve digital signal sources. 6PM has an estimated audience of 693,722 people in United States.

#19among Streetwear in United States#3103among Brand in United States#1147in Fashion & Accessoires

The average 6PM fan in United States is 32.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include verifiziert, with strongest over-indexing on verifiziert (1.64× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 50 regions tracked by Rascasse.

The typical 6PM fan in United States is balanced, around 32.9 years old, with a notable affinity for verifiziert.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 6PM profile in United States.

Audience size
694K
in United States
Gender
51.3%♀
48.7% male
Age
32.9
average years
Country rank
#30092
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 6PM

51.3% are female, 48.7% are male, average age 32.9.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for 6PM audience in United States
MetricValue
Female51.3%
Male48.7%
Average age32.9
Estimated audience size693,722
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the 6PM audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

10.9%

of the worldwide 6PM audience comes from United States.

Worldwide audience distribution share by country for 6PM
CountryShare
Germany55.5%
United States10.9%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 6PM audience in United States is strongest.

Fig. 05

Top regions by affinity

6PM customers by region in United States
#RegionReachAffinity×
01Vermont~2K1.62×
02New York~60K1.61×
03Alaska~2K1.57×
04Maryland~20K1.31×
05North Dakota~2K1.29×
06New Jersey~20K1.28×
07Montana~2K1.26×
08South Dakota~2K1.19×
09Maine~3K1.18×
10Illinois~30K1.12×
11Massachusetts~20K1.11×
12Minnesota~10K1.10×
13Mississippi~6K1.10×
14Connecticut~8K1.09×
15Hawaii~3K1.09×
16New Hampshire~3K1.07×
17Delaware~2K1.07×
18Pennsylvania~30K1.06×
19Michigan~20K1.05×
20Alabama~10K1.05×
21Iowa~6K1.03×
22Washington, District of Columbia~2K1.03×
23North Carolina~20K1.00×
24Idaho~4K1.00×
25Rhode Island~2K1.00×
26Georgia~20K0.96×
27Virginia~20K0.95×
28Wisconsin~10K0.95×
29Florida~40K0.91×
30Kentucky~8K0.91×
31Nebraska~3K0.89×
32South Carolina~9K0.88×
33Oregon~7K0.88×
34Arkansas~5K0.87×
35Louisiana~8K0.86×
36Tennessee~10K0.85×
37Ohio~20K0.84×
38Washington~10K0.84×
39Missouri~9K0.83×
40West Virginia~3K0.83×
41Indiana~10K0.82×
42Utah~5K0.82×
43New Mexico~3K0.80×
44Colorado~9K0.78×
45California~60K0.77×
46Kansas~4K0.76×
47Oklahoma~5K0.66×
48Texas~40K0.65×
49Nevada~4K0.64×
50Arizona~8K0.58×
Fig. 06

Affinity by region

Affinity by region — 6PM, United States
0.58×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 6PM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 6PM audience
#·InterestCategoryAffinity×
01verifiziertMusic & Radio1.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See 6PM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 6PM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →