6PM Audience in United States

6PM has an estimated audience of 712,801 people in United States. 51.3% are female, 48.7% are male, average age 32.9. Top regions: New York, California, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Streetwear, Pre-school playgroup, Autism Awareness.

The average 6PM fan in United States is 32.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Streetwear, with strongest over-indexing on Kia Sportage (49.84× the country average). Demographically, the 6PM audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of 6PM fans

Demographic split for 6PM audience in United States
MetricValue
Female51.3%
Male48.7%
Average age32.9
Estimated audience size712,801

Audience persona

The typical 6PM fan in United States is balanced, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for 6PM in United States
RegionReachAffinity
New York69,0441.73×
California62,9480.8×
Florida45,7520.95×
Texas41,7780.68×
Illinois27,5461.16×
Pennsylvania26,6851.11×
New Jersey24,5041.35×
North Carolina22,1851.03×
Georgia21,5960.98×
Michigan20,0521.08×
Ohio18,4470.84×
Virginia17,2390.99×
Maryland16,3601.33×
Massachusetts16,3331.16×
Washington12,5180.88×
Tennessee12,2170.85×
Minnesota11,2291.1×
Alabama10,6571.07×
Indiana10,4870.81×
Wisconsin10,2270.95×
Missouri9,6730.84×
South Carolina9,5670.89×
Colorado9,0660.81×
Arizona8,5260.59×
Kentucky7,8870.88×
Connecticut7,7801.09×
Louisiana7,6190.83×
Oregon7,2000.88×
Mississippi6,0601.03×
Iowa5,7930.99×
Utah5,1860.81×
Arkansas5,0090.85×
Oklahoma4,8980.62×
Nevada4,2710.62×
Kansas4,0220.72×
Idaho3,6441.02×
Hawaii3,3061.08×
Nebraska3,0770.86×
New Hampshire3,0531.09×
Maine2,9031.14×
New Mexico2,6750.75×
Alaska2,5291.66×
West Virginia2,4920.75×
Montana2,4711.25×
Rhode Island2,2460.99×
Washington, District of Columbia2,2181.04×
Delaware2,0331.03×
Vermont1,9741.58×
South Dakota1,9031.15×
North Dakota1,8531.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 6PM audience
BrandAffinityCategory
Kia Sportage49.84×Cars & Mobility
Honda HR-V33.23×Cars & Mobility
Streetwear5.93×Fashion & Accessoires
Pre-school playgroup36.79×Kids & Family
Autism Awareness9.66×Health
Sneaker collecting6.46×Fashion & Accessoires
Houston Astros8.49×Sports
Diabetes mellitus awareness6.35×Health
Jeep Grand Cherokee8.88×Cars & Mobility
Singer-songwriter3.03×Music & Radio
Los Angeles Dodgers5.28×Sports
Microblogging6.57×Technology & Electronics
Nike3.61×Fashion & Accessoires
Stussy8.29×Fashion & Accessoires
Spotify2.01×Internet & Social Media
Carhartt5.23×Fashion & Accessoires
Los Angeles Lakers3.07×Sports
Livemusic3.08×Music & Radio
Income tax6.82×Business & Career
Boston Celtics3.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 6PM audience
TraitClusterScore
Early Adopter MentalityPOWER2.14
LGBTQ+ IdentityOPEN2.07
Luxury OrientationPREMIUM1.54
Design AffinityPREMIUM1.35
SustainabilityBALANCE1.28
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for 6PM
CountryShare
Germany57.1%
United States10.8%
China5.7%

See 6PM audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does 6PM have in United States?

6PM has an estimated audience of 712,801 people in United States, concentrated in New York and California.

What is the gender split and age of 6PM fans?

51.3% of 6PM fans are female, 48.7% are male, with an average age of 32.9 years.

Which brands do 6PM fans like most?

6PM fans show strongest brand affinity for Kia Sportage (49.84×), Honda HR-V (33.23×), and Streetwear (5.93×) over the country average.

Where do 6PM fans live in United States?

6PM fans in United States are most concentrated in New York (reach 69,044), California (reach 62,948), and Florida (reach 45,752). These three regions account for the largest share of the active audience.

What other brands do 6PM fans also like?

Beyond 6PM itself, the audience over-indexes on Honda HR-V (33.23×), Streetwear (5.93×), Pre-school playgroup (36.79×), and Autism Awareness (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 6PM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.