Auchan Audience in Germany
Auchan has an estimated audience of 266,305 people in Germany. 66.9% are female, 33.1% are male, average age 40.2. Top regions: Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities: Pepco, Biedronka, Carrefour, OLX, Onet.pl.
The average Auchan fan in Germany is 40.2 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities include Pepco, Biedronka, Carrefour, with strongest over-indexing on Pepco (38.71× the country average). Demographically, the Auchan audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Auchan fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 40.2 |
| Estimated audience size | 266,305 |
Audience persona
The typical Auchan fan in Germany is more female, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Pepco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 65,410 | 1.8× |
| Hessen | 42,135 | 2.08× |
| Nordrhein-Westfalen | 37,365 | 0.64× |
| Rheinland-Pfalz | 29,114 | 2.18× |
| Bayern | 28,222 | 0.66× |
| Saarland | 12,174 | 3.72× |
| Niedersachsen | 10,416 | 0.4× |
| Berlin | 8,933 | 0.75× |
| Brandenburg | 6,012 | 0.73× |
| Sachsen | 5,981 | 0.46× |
| Hamburg | 3,310 | 0.55× |
| Schleswig-Holstein | 3,144 | 0.33× |
| Sachsen-Anhalt | 2,613 | 0.38× |
| Mecklenburg-Vorpommern | 2,598 | 0.51× |
| Thüringen | 2,468 | 0.36× |
| Bremen | 1,019 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pepco | 38.71× | Fashion & Accessoires |
| Biedronka | 85.81× | Shopping |
| Carrefour | 30.76× | Shopping |
| OLX | 17.93× | Shopping |
| Onet.pl | 12.8× | News |
| Leroy Merlin | 22.95× | Shopping |
| The Fall (band) | 33.75× | Music & Radio |
| Wirtualna Polska | 14.86× | News |
| Catherine, Duchess of Cambridge | 9.51× | Politics & Society |
| Allegro (auction website) | 11.01× | Shopping |
| Famila | 6.36× | Shopping |
| Orange | 17.89× | Technology & Electronics |
| PUDELEK | 13.91× | News |
| Public utility | 12.91× | Home & Garden |
| Gazeta.pl | 13.99× | News |
| The Holiday | 10.26× | Movies & TV |
| Ryanair | 3.04× | Travel & Leisure |
| Hypermarket | 6.36× | Shopping |
| Blikk | 25.36× | News |
| Microwave oven | 6.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.44 |
| Price Sensitivity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.23 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 27.7% |
| Poland | 21.2% |
| Italy | 13.6% |
See Auchan audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Auchan have in Germany?
Auchan has an estimated audience of 266,305 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Auchan fans?
66.9% of Auchan fans are female, 33.1% are male, with an average age of 40.2 years.
Which brands do Auchan fans like most?
Auchan fans show strongest brand affinity for Pepco (38.71×), Biedronka (85.81×), and Carrefour (30.76×) over the country average.
Where do Auchan fans live in Germany?
Auchan fans in Germany are most concentrated in Baden-Württemberg (reach 65,410), Hessen (reach 42,135), and Nordrhein-Westfalen (reach 37,365). These three regions account for the largest share of the active audience.
What other brands do Auchan fans also like?
Beyond Auchan itself, the audience over-indexes on Biedronka (85.81×), Carrefour (30.76×), OLX (17.93×), and Onet.pl (12.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auchan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.