A data profile of the people who buy, follow and care about Friendship in United Arab Emirates — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 2,908,871 people in United Arab Emirates.
The average Friendship fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Google Maps, Nature, Tattoos, with strongest over-indexing on Google Maps (1.53× the country average).
Demographically, the Friendship audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Friendship fan in United Arab Emirates is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
The key figures that characterise the Friendship profile in United Arab Emirates.
31.9% are female, 68.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 36.1 |
| Estimated audience size | 2,908,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Friendship audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
Where the Friendship audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~80K | 1.20× | |
| 02 | Emirate of Sharjah | ~700K | 1.03× | |
| 03 | Emirate of Ajman | ~300K | 1.00× | |
| 04 | Ras Al Khaimah | ~100K | 0.94× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.92× | |
| 06 | Dubai | ~1.5M | 0.72× |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 1.83× | ||
| 02 | Online poker | Games | 1.83× | ||
| 03 | Reptiles | Pets & Animals | 1.82× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.81× | ||
| 05 | Star Cinema | Movies & TV | 1.81× | ||
| 06 | Volunteering | Politics & Society | 1.78× | ||
| 07 | Valentine's Day | Kids & Family | 1.72× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.66× | ||
| 09 | Manga | Literature | 1.64× | ||
| 10 | Nature | Home & Garden | 1.60× | ||
| 11 | Drawing | Home & Garden | 1.60× | ||
| 12 | Wedding dress | Fashion & Accessoires | 1.59× | ||
| 13 | Backpack | Fashion & Accessoires | 1.59× | ||
| 14 | Air India | Travel & Leisure | 1.56× | ||
| 15 | Vietnam | Travel & Leisure | 1.55× | ||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Running | Sports | 1.54× | ||
| 18 | Freelancer | Business & Career | 1.54× | ||
| 19 | Singapore | Travel & Leisure | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Sports Activity | POWER | 1.21× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.93× |
Friendship has an estimated audience of 2,908,871 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.9% of Friendship fans are female, 68.1% are male, with an average age of 36.1 years.
Friendship fans show strongest brand affinity for Google Maps (1.53×), Nature (1.6×), and Tattoos (1.81×) over the country average.
Friendship fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Friendship itself, the audience over-indexes on Nature (1.6×), Tattoos (1.81×), Sunglasses (1.66×), and Pizza (1.83×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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