Rascasse Audience Intelligence

Friendship Audience in Colombia

A data profile of the people who buy, follow and care about Friendship in Colombia — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 4,690,180 people in Colombia.

#164among Topic in Colombia
#8in Kids & Family

Friendship has an estimated audience of 4,690,180 people in Colombia. 60.0% are female, 40.0% are male, average age 33.7.

Demographically, the Friendship audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Friendship profile in Colombia.

Audience size
4.7M
in Colombia
Gender
60.0%♀
40.0% male
Age
33.7
average years
Country rank
#227
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friendship fans

60.0% are female, 40.0% are male, average age 33.7.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Friendship audience in Colombia
MetricValue
Female60.0%
Male40.0%
Average age33.7
Estimated audience size4,690,180
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Friendship audience in Colombia
Age bracketShare%
16-1933%
20-2925%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Friendship audience comes from Colombia.

Worldwide audience distribution share by country for Friendship
CountryShare
United States20.6%
United Kingdom4.1%
India4.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friendship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friendship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.14×
MindfulnessBALANCE1.12×
IndulgenceJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friendship audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
SpiritualityBALANCE0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Colombia

See Friendship audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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