A data profile of the people who buy, follow and care about Friendship in Argentina — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 2,310,901 people in Argentina.
Friendship has an estimated audience of 2,310,901 people in Argentina. 61.7% are female, 38.3% are male, average age 36.2.
Demographically, the Friendship audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Tradition.
The key figures that characterise the Friendship profile in Argentina.
61.7% are female, 38.3% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 36.2 |
| Estimated audience size | 2,310,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Friendship audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Tradition | CONSERVATISM | 1.09× | |
| Pet Ownership | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Career Orientation | POWER | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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